CRM & Loyalty Growth Strategist

MR.DIY Group (M) Berhad; Malaysia; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

MR. DIY Group (M) Berhad is seeking a seasoned CRM & Loyalty leader to design and execute a scalable CRM and loyalty strategy for MR. DIY Club, guiding the end-to-end customer lifecycle from acquisition to win-back.

You will translate data insights into targeted campaigns, partner with marketing, IT, and stores, and drive continuous improvement through a Test-Learn-Optimise-Scale approach.

Qualifications

• Minimum 5 years of experience in CRM, loyalty, customer lifecycle management or data-driven marketing.
• Strong understanding of lifecycle management, segmentation, retention and marketing automation.
• Proven ability to translate customer data into actionable CRM and loyalty strategies.
• Analytical and commercial mindset with results-driven approach.
• Experience with campaigns, journeys and engagement programmes.

Responsibilities

• Develop and execute the overall CRM and loyalty strategy and roadmap.
• Manage end-to-end customer lifecycle from acquisition to win-back.
• Identify opportunities to improve activation, retention and customer value.
• Review and enhance loyalty proposition, benefits and engagement mechanics.
• Analyze data to understand member behaviour and opportunities.
• Collaborate with Marketing, Sales, Store Ops, IT and vendors.

Skills

CRM

Loyalty

Customer lifecycle

Marketing automation

Data analysis

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Data Analytics or related

Tools

CRM platforms

Job description

MR. DIY Group (M) Berhad is seeking a seasoned CRM & Loyalty leader to design and execute a scalable CRM and loyalty strategy for MR. DIY Club, guiding the end-to-end customer lifecycle from acquisition to win-back.

You will translate data insights into targeted campaigns, partner with marketing, IT, and stores, and drive continuous improvement through a Test-Learn-Optimise-Scale approach.