Lifestyle Portfolio Lead — Growth & Strategy

QI Group; Petaling Jaya; On-site; MYR 180,000 - 300,000; Full time

Job summary

QI Group is seeking a Senior Leader to provide strategic leadership and portfolio management for the Lifestyle category, overseeing Category Managers for HomePure, BHM Watches, QLearn, and QVI Vacay. You will drive category strategy, multi-brand roadmaps, and end-to-end lifecycle management from concept through commercialization.

Collaborating with marketing, sales, procurement, and supply chain, you will ensure execution and global growth.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Product Management, Engineering, or a related field.
• 8–10 years of experience in category management, product management, or product development with leadership overseeing multiple categories.
• Strong understanding of category management, product lifecycle management, and business performance analysis.
• Experience leading cross-functional projects with global suppliers and manufacturers.
• Proficiency in English, written and spoken.
• Willingness to travel when required.

Responsibilities

• Develop and execute comprehensive multi-category growth strategies for the Lifestyle portfolio to achieve revenue, profitability, and market share objectives.
• Manage category roadmaps and product lifecycles, including new product launches, line extensions, and discontinuation planning.
• Conduct market research, consumer insights analysis, and global competitor benchmarking.
• Lead, mentor, and direct the team of Category Managers to drive excellence, accountability, and operational efficiency across all assigned lifestyle brands.
• Lead end-to-end cross-functional projects from concept development through commercialization and market launch.
• Manage project timelines, milestones, risks, budgets, and deliverables to ensure successful execution.
• Coordinate stakeholders across sourcing, procurement, supply chain, QA/QC, marketing, and sales teams.
• Oversee product development activities, including concept validation, specification development, testing, certification, and commercialization.
• Collaborate with suppliers and manufacturing partners to ensure products meet technical specifications, quality standards, safety requirements, and cost targets.
• Ensure all product specifications, technical documentation, and launch materials are accurate and up-to-date.

Skills

Category management

Product management

Product development

Leadership

Cross-functional leadership

Supplier management

Education

Bachelor's Degree in Business Administration, Marketing, Product Management, Engineering, or a related field

Tools

Excel

PowerPoint

Job description

QI Group is seeking a Senior Leader to provide strategic leadership and portfolio management for the Lifestyle category, overseeing Category Managers for HomePure, BHM Watches, QLearn, and QVI Vacay. You will drive category strategy, multi-brand roadmaps, and end-to-end lifecycle management from concept through commercialization.

Collaborating with marketing, sales, procurement, and supply chain, you will ensure execution and global growth.