Lifecycle Strategy Lead for Max CLV & Growth

U Mobile; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

A leading telecommunications company in Kuala Lumpur is looking for a Head of Customer Value & Lifecycle Strategy to transform customer relationships through strategic monetization and AI-driven personalization. The role involves defining strategies to enhance Customer Lifetime Value, leading teams in digital transformation, and integrating advanced analytics. Candidates should possess over 10 years of experience in relevant fields, alongside a Bachelor's degree. This role is pivotal in driving revenue growth and customer retention.

Qualifications

• 10+ years in CVM, Lifecycle Strategy or Growth Marketing leadership.
• Experience leading digital transformations leveraging AI/ML.
• Demonstrated ability to translate complex data into actionable strategies.

Responsibilities

• Define monetization strategy across all lifecycle stages.
• Establish pricing logic and value-uplift strategies.
• Drive the strategic AI roadmap to advance predictive capabilities.

Skills

Customer Lifetime Value optimization

Data-driven personalization

Advanced analytics integration

AI and Machine Learning

Digital Marketing Strategy

Education

Bachelor’s Degree in Business, Marketing, Data Science, Computer Science, or related field

Job description

A leading telecommunications company in Kuala Lumpur is looking for a Head of Customer Value & Lifecycle Strategy to transform customer relationships through strategic monetization and AI-driven personalization. The role involves defining strategies to enhance Customer Lifetime Value, leading teams in digital transformation, and integrating advanced analytics. Candidates should possess over 10 years of experience in relevant fields, alongside a Bachelor's degree. This role is pivotal in driving revenue growth and customer retention.