Architect of Customer Value & Lifecycle Strategy

Fintech News; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and optical benefits

Flexi working hours

Child Parental Care Leave

Job summary

Fintech News in Petaling Jaya is looking for a Head of Customer Value & Lifecycle Strategy. This role leads the transformation towards customer journey-focused engagement strategies, integrating data-driven personalization to enhance Customer Lifetime Value.

The ideal candidate should have over 10 years of experience in growth marketing and leadership within telecommunications, with a strong ability to translate complex data into clear business strategies.

Qualifications

• 10+ years in Customer Value Management or Lifecycle Strategy roles in digital or telecommunications.
• Ability to translate complex data into actionable business strategies.
• Experience in digital transformations leveraging AI and automation.

Responsibilities

• Define the monetization strategy across customer lifecycle stages.
• Lead event-triggered interactions based on real-time customer behavior.
• Design proactive retention frameworks focused on High-Value Customer retention.

Skills

Data-driven personalization

Customer Lifetime Value optimization

Advanced analytics

AI/ML strategies

Stakeholder management

Education

Bachelor's Degree in Business, Marketing, Data Science, or related field

AI Strategy/Analytics certifications

Job description

Fintech News in Petaling Jaya is looking for a Head of Customer Value & Lifecycle Strategy. This role leads the transformation towards customer journey-focused engagement strategies, integrating data-driven personalization to enhance Customer Lifetime Value.

The ideal candidate should have over 10 years of experience in growth marketing and leadership within telecommunications, with a strong ability to translate complex data into clear business strategies.