Chief Architect, Customer Value & Lifecycle Strategy

U Mobile; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Benefits offered by this job

Comprehensive medical, dental, optical and insurance benefits

Flexi working hours arrangements

Staff Line & Device Subsidy

Smart Casual Attire

Child Parental Care Leave

Job summary

A leading telecommunications company in Kuala Lumpur seeks a Section Head for Customer Value and Lifecycle Strategy. This role involves designing customer engagement strategies, leveraging analytics and AI for personalized experiences. The ideal candidate has over 10 years of experience in growth marketing and customer value management. Responsibilities include establishing monetization strategies, leading retention frameworks, and collaborating with stakeholders to enhance customer journeys. Benefits include comprehensive medical coverage, flexible working hours, and special employee discounts.

Qualifications

• 10+ years in CVM, Lifecycle Strategy or Growth Marketing leadership.
• Experience leading digital transformations with AI/ML.
• Demonstrated ability to translate complex data into business strategies.

Responsibilities

• Define end-to-end monetization strategy across all lifecycle stages.
• Lead evolution toward event-triggered interactions based on customer behavior.
• Design and implement comprehensive retention frameworks.

Skills

Customer Lifetime Value (CLV)

Data-driven personalization

Advanced analytics

Leadership

AI and Machine Learning

Education

Bachelor’s Degree in Business, Marketing, Data Science, or related field

Job description

A leading telecommunications company in Kuala Lumpur seeks a Section Head for Customer Value and Lifecycle Strategy. This role involves designing customer engagement strategies, leveraging analytics and AI for personalized experiences. The ideal candidate has over 10 years of experience in growth marketing and customer value management. Responsibilities include establishing monetization strategies, leading retention frameworks, and collaborating with stakeholders to enhance customer journeys. Benefits include comprehensive medical coverage, flexible working hours, and special employee discounts.