Life Sciences - Marketing - Consultant

Biomed Global (M) Sdn. Bhd.; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Biomed Global (M) Sdn. Bhd. is seeking a Marketing professional to drive market awareness, lead generation and commercial growth for its Life Sciences portfolio and BIG Lab services.

The role combines digital marketing, market intelligence, and analytics to support business development, partnerships with universities, hospitals and biotech firms, and adoption of new laboratory services. Experience with Canva, Salesforce and analytics tools is advantageous.

Qualifications

• Bachelor's degree in life sciences, marketing or related field.
• 1–3 years' experience in marketing, product marketing or commercial support.
• Strong interest in commercial marketing and business growth.
• Ability to understand scientific products and communicate their value.
• Experience with content creation, digital marketing tools and CRM is advantageous.
• Proficient in Microsoft Office; familiarity with analytics platforms is desirable.

Responsibilities

• Plan and execute integrated marketing campaigns across digital platforms and events.
• Develop strategies to increase brand awareness and generate leads.
• Create marketing materials: brochures, case studies, newsletters, videos.
• Manage websites and digital assets for accurate customer communication.
• Coordinate webinars, seminars, and exhibitions to promote BIG Lab services.
• Explore AI and marketing automation to improve efficiency.
• Measure KPIs and report on ROI, traffic and engagement; propose improvements.
• Collaborate with product managers and sales to launch new services.
• Maintain CRM data and develop dashboards for performance insights.

Skills

Marketing

Analytical thinking

Stakeholder management

Content creation

Education

Bachelor's Degree in Life Sciences or Marketing

Tools

Canva

Adobe Creative Suite

Salesforce

Job description

Responsible for driving market awareness, customer engagement and commercial growth across the regional Life Sciences product portfolio and Biomed Global Bioimmunegen Laboratory Services (BIG Lab). The role combines commercial marketing, market intelligence, lead generation, digital marketing and business analytics to support business development and accelerate market adoption.

Responsibilities

• Plan and execute integrated marketing campaigns across digital platforms, email marketing, social media, scientific events and customer engagement programmes.
• Develop marketing strategies that increase brand awareness, generate qualified enquiries and support business growth.
• Create and maintain marketing materials including brochures, application notes, case studies, newsletters, videos, website content and digital assets.
• Manage company websites, product information and digital platforms to ensure accurate, engaging and consistent customer communication.
• Coordinate webinars, seminars, workshops, exhibitions and other customer engagement initiatives to promote products and BIG Lab services.
• Explore digital tools, AI technologies and marketing automation to improve marketing effectiveness and operational efficiency.
• Measure and report key marketing performance indicators (KPIs), including qualified leads generated, campaign ROI, website traffic, customer engagement and marketing conversion rates, and recommend improvement initiatives.
• Support the commercialization and market adoption of BIG Lab laboratory services through targeted marketing and customer engagement initiatives.
• Develop value propositions, promotional campaigns and customer-focused marketing programmes for BIG Lab services.
• Collaborate with Application Specialists to introduce new laboratory services and identify emerging market opportunities.
• Build awareness and strengthen engagement with universities, hospitals, research institutes and biotechnology companies.
• Monitor market response, customer enquiries and service adoption, and recommend initiatives to expand BIG Lab business opportunities.

Market Intelligence, Lead Generation & Opportunity Development

• Identify strategic accounts, research grants, funding calls, laboratory expansion projects, equipment replacement opportunities and tender opportunities that align with the company's business priorities.
• Develop customer and market intelligence profiles to identify high-potential commercial opportunities.
• Generate, qualify and prioritize marketing-generated enquiries before assigning opportunities to the Sales Team.
• Monitor competitor activities, customer segments and market developments to support commercial planning and strategic decision-making.
• Provide monthly market intelligence updates on publications, grants/funding calls, new research projects and potential opportunities.

Commercial Analytics & CRM Management

• Maintain Customer Database & Lead Management records, currently through Excel or applicable CRM tools.
• Track marketing-generated enquiries, lead progression and sales pipeline performance to ensure timely follow-up.
• Analyze sales trends, pipeline performance, quotation ageing, opportunity conversion and sales forecasts to support business planning and revenue growth.
• Develop commercial dashboards and performance reports covering sales trends, pipeline health, customer engagement and marketing activities.
• Analyze customer behaviour, market trends and commercial performance, providing actionable recommendations to improve business results.
• Ensure CRM data integrity, reporting accuracy and dashboard consistency to support effective commercial decision-making.

Product Marketing & Cross-functional Collaboration

• Collaborate with Product Managers, Application Specialists, Principals and Sales Teams to develop effective go-to-market strategies for Life Sciences products and BIG Lab services.
• Support new product and service launch through coordinated marketing and commercialization activities.
• Translate technical information into customer-focused marketing messages and promotional materials.
• Gather customer feedback, competitive intelligence and market insights to strengthen product positioning and commercial strategies.

Commercial Operations & Customer Engagement

• Coordinate marketing-generated enquiries and ensure timely handover and follow-up by the Sales Team.
• Coordinate commercial documentation, marketing resources and customer support materials required for sales and marketing activities.
• Support commercial projects, process improvement initiatives and cross-functional business activities.
• Perform other commercial marketing duties as assigned to support the growth of the Life Sciences Division.

Requirements

• Bachelor’s Degree in Life Sciences, Biotechnology, Biomedical Science, Marketing, Business or a related discipline.
• 1–3 years of experience in marketing, product marketing or commercial support, preferably within the life sciences, biotechnology, diagnostics, laboratory or healthcare industry.
• Strong interest in commercial marketing and business growth.
• Ability to understand scientific products and communicate their value effectively.
• Experience with content creation, digital marketing tools (e.g., Canva or Adobe Creative Suite), CRM/customer database systems (e.g., Salesforce) and marketing analytics platforms is an advantage.
• Strong analytical, communication and stakeholder management skills.
• Proficient in Microsoft Office; familiarity with marketing automation, CRM and AI productivity tools is desirable.
• Self-motivated, organized and able to manage multiple projects in a fast-paced environment.

Biomed Global is a major local company representing a number of world renowned companies with innovative technologies in the Clinical Diagnostics and Biotech Life Science sector. We worked closely with key opinion leaders in their respective specialties in bringing technologies into Malaysia which directly improved the quality of health care to the general public. We are the market leader in HIV monitoring, Leukemia analysis by Flow-Cytometer, Cord Blood Banking, Allergy Diagnosis, Transfusion medicine and Stem-Cell research. Plans are also underway to acquire certain IP in Medical Innovation to embark on manufacturing activities.

We brought to the customer in terms of value technology, excellent services and continuing education in the past seventeen years. Customer view Biomed Global is a reliable and trustworthy partner because of the track record and the continuous fulfillment of its commitments and promises. All members of the company were doctrine to practice high ethics, teamwork, excellent business performance and initiative as our shared value and beliefs. All these vision, mission and shared value and belief are build on the foundation of Biomed Global group, which is to be a responsive organization, caring for the staffs and society, be courteous to our peers, provide excellent services and build a strong and lasting partnership with our customers. It is the beliefs of the BMS management and staff that together we shall achieved our slogan which is “Towards Better Lives”.

We have won the prestigious Golden Bull Award for the year of 2008, 2009, 2010, 2011 and 2012. We have operations in Malaysia, Singapore, Myanmar, Indonesia and Thailand, with further regional expansion planned. In our efforts to modernize our business operations, we are looking for dynamic individuals with bright ideas and the willingness and determination to undertake challenging projects and follow through until a successful completion is achieved. If you are looking for a job that gives you the freedom to innovate, a chance to handle challenges that are only limited by your imagination, and be rewarded accordingly.