Lead, Marketing

Terra Industrial New Zealand; Malaysia; On-site; MYR 60,000 - 120,000; Full time

Job summary

Sime Darby Industrial Sdn Bhd is seeking a marketing professional to collaborate with TM business units in CI RI, P&E Prime and Aftermarket. You will plan and execute B2B/B2C campaigns, events, and in-store branding, and lead digital marketing initiatives.

Responsibilities include branding and strategy, channel support, cross-team collaboration with creative, content and sales teams, and establishing KPI-driven performance reports.

Responsibilities

• Offline Marketing: Planning and executing B2B/B2C campaigns, events, and in-store branding.
• Online Marketing: Lead digital marketing initiatives including developing and managing digital campaigns, content creation, and performance analysis.
• Branding & Strategy: Develop, planning and executing the annual marketing planning and maintaining brand consistency; develop and evaluate promotional campaigns and marketing initiatives, including cost-benefit and ROI analyses to maximize marketing effectiveness and business impact.
• Channel Support: Providing marketing support to sales teams and managing promotional materials.
• Create comprehensive digital marketing strategies using SEO, paid ads, social media and email.
• Cross - Team Collaboration - Work with creative, content and sales teams to ensure consistent branding and effective marketing efforts.
• Establish clear measurable KPIs for marketing campaigns and create performance reports to management and stakeholders.
• Analyzing data for insights and optimization.
• Review Market insights & identify target demographics and develop effective campaigns.
• E-Commerce
• Support the division's growth strategy by maximizing e-commerce opportunities.
• Collaborate with internal teams to improve online platforms and processes.
• Plan and execute online sales campaigns, promotions, and programs for new user acquisition, customer retention, and loyalty, while supporting other product group initiatives.

Job description

Company : Sime Darby Industrial Sdn Bhd

Overall Marketing

To collaborate with TM business units i.e CI RI, P&E Prime and Aftermarket in the following areas :

• Offline Marketing: Planning and executing B2B/B2C campaigns, events, and in-store branding.
• Online Marketing: Lead digital marketing initiatives including developing and managing digital campaigns, content creation, and performance analysis.
• Branding & Strategy: Develop, planning and executing the annual marketing planning and maintaining brand consistency. Develop and evaluate promotional campaigns and marketing initiatives, including conducting cost-benefit and ROI analyses to maximize marketing effectiveness and business impact.
• Channel Support: Providing marketing support to sales teams and managing promotional materials.
• Create comprehensive digital marketing strategies using SEO, paid ads, social media and email.
• Cross - Team Collaboration - Work with creative, content and sales teams to ensure consistent branding and effective marketing efforts.
• Establish clear measurable KPIs for marketing campaigns and create performance reports to management and stakeholders.
• Analyzing data for insights and optimization.
• Review Market insights & identify target demographics and develop effective campaigns.
• E-Commerce
• Support the division's growth strategy by maximizing e-commerce opportunities.
• Collaborate with internal teams to improve online platforms and processes.
• Plan and execute online sales campaigns, promotions, and programs for new user acquisition, customer retention, and loyalty, while supporting other product group initiatives.