Business Information Lead Generation Specialist

Coface; Kuala Lumpur; Hybrid; MYR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid after onboarding

Central modern office

Annual training budget

International career opportunities

Job summary

Coface is seeking a Business Information Lead Generation Specialist to develop and execute strategic demand and lead-gen initiatives that align with business objectives. You will collaborate with global and local marketing teams to build and support campaigns across key customer verticals.

The role involves content development, asset creation, and performance reporting to drive revenue growth. Hybrid work model applies after an initial onboarding period.

Qualifications

• 5+ years of B2B marketing demand generation in APAC in data/BI, trade tech or rating agencies.
• Bachelor’s degree in Marketing or Communications.
• Digital marketing experience certificates are a plus.
• Experience producing multi-channel marketing plans to generate leads.
• Experience on both business and agency side is advantageous.

Responsibilities

• Plan and execute marketing and communication programs to increase customer interest and demand.
• Collaborate with Global Marketing on use cases for target verticals (ABM).
• Develop content to support use cases for targeted campaigns.
• Support asset creation, collateral and campaigns delivery.
• Analyze campaigns and report on leads and conversions.

Skills

B2B marketing

Multi-channel campaigns

Digital marketing

Marketing analytics

Project management

Education

Bachelor's degree in Marketing or Communications

Tools

Eloqua

CMS

CRM

Adobe

Canva

HTML

Job description

Business Information Lead Generation Specialist

• Full-time
• Department: Information Services - 016

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners!

MISSION:

In this role, you will be responsible for developing and executing strategic demand and lead gen initiatives, and maximize revenue growth to support the business objectives.

MAIN RESPONSIBILITIES:

• Plan, direct, and execution of the marketing and communication strategy and programs to increase customer interest and demand for products and services;
• Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing);
• Liaise with local market Marketing resources and key stake holders in connection with campaigns and events plan and develop a yearly marketing activity calendar, based on the prioritized initiatives, goals, and activities originating from the strategy;
• Development of relevant content to support use cases in order to drive targeted marketing campaigns;
• Support the delivery of all the required assets, collateral and campaigns.
• Oversee the creation and implementation of new initiatives based on business needs;
• Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification;
• Build sales pipeline for business unit’s broad range of products and services using marketing services delivery teams’ offering;
• Provide reports to management on marketing campaign performance and results (leads generation and lead conversion);
• Interpret marketing and customer data to identify new opportunities to best target business customers;
• Analyze and optimize campaign results and perform quarterly post mortems.

QUALIFICATIONS:

• At least 5+ years of experience of B2B marketing demand generation in Asia Pacific in Data - Business Intelligence solutions providers, Trade Technology, Rating Agencies industries;
• Bachelor's degree in Marketing or Communications or a related field.
• Self-improvements / development with Digital marketing experience certificates
• Experience of producing multi-channel marketing plans to generate brand awareness and leads for business development;
• Experience on both business and agency side advantageous.
• Experience in using marketing technology such as CMS, marketing automation (Eloqua) and CRM, Adobe, Canva, HTML;
• Experience of managing paid media, social and events;
• Good analytical skills;
• Highly organized & project management skills;

PERKS & BENEFITS:

• Hybrid working model after the first month
• Great place to work:central and modern office
• Opportunities to learn:budget every year for training, languages platform, e-learning platform, dedicated development program…
• Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field