Marketing Lead

Next Prime; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Next Prime in Kuala Lumpur, Malaysia seeks a seasoned Influencer Marketing Lead to plan and execute cross-channel campaigns across digital, social, and traditional media. You will manage KOL identification, briefs, and performance evaluation, ensuring brand consistency and strong ROI.

The ideal candidate will have 5+ years in influencer or digital marketing, with demonstrated leadership and a passion for creator ecosystems.

Qualifications

• Bachelor’s Degree in Marketing, Mass Communication, Digital Media, or a related field.
• Minimum 5 years of experience in Influencer Marketing, Social Media Marketing or Creator Partnerships.
• Minimum 1-2 years of experience leading or mentoring a team in influencer or digital marketing campaigns.
• Proven experience planning and executing TikTok or Instagram influencer campaigns with measurable results.
• Experience working with nano, micro, mid-tier, and mega influencers across beauty, lifestyle, fashion, or FMCG.

Responsibilities

• Assist the development and execution of comprehensive marketing strategies across digital, social, and traditional channels.
• Analyze marketing trends and consumer behavior to provide actionable insights for content promotion and driving traffic and sales.
• Oversee end-to-end influencer marketing—from identifying KOLs to briefs, relationships, and evaluating performance.
• Ensure brand consistency across campaigns and touchpoints while keeping the brand fresh for the target audience.

Skills

Influencer marketing

Social media marketing

Team leadership

Budget management

Analytics

Negotiation

Communication

Content strategy

Creator partnerships

Education

Bachelor’s degree in Marketing/Mass Communication/Digital Media

Tools

Influencer marketing tools

Social analytics platforms

Job description

• Assist the development and execution of comprehensive marketing strategies that encompass awareness, consideration, and conversion across multiple channels, including digital, social media, and traditional advertising.
• Analyze marketing trends and consumer behavior to provide actionable insights and key recommendations for improving content promotion and discovering new ways to drive traffic and sales.
• Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.
• Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.
• Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.
• Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.
• Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.
• Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.
• Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.
• Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.
• Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.
• Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.
• Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.

Job Requirement:

• Bachelor’s Degree in Marketing, Mass Communication, Digital Media, or a related field.
• Minimum 5 years of experience in Influencer Marketing, Social Media Marketing or Creator Partnerships, preferably in a fast-paced environment.
• Minimum 1-2 years of experience in leading or mentoring a team in influencer or digital marketing campaigns.
• Proven experience planning and executing TikTok or Instagram influencer campaigns with measurable performance results.
• Experience working with nano, micro, mid-tier, and mega influencers across beauty, lifestyle, fashion, or FMCG categories.
• Strong understanding of social media trends, creator ecosystems, audience behavior, and viral content strategies.
• Ability to develop campaign strategies, set KPIs, manage budgets, and optimize campaign performance.
• Strong negotiation, communication, and relationship management skills with influencers, agencies, and internal stakeholders.
• Comfortable analyzing campaign metrics such as reach, impressions, engagement rate, EMV, CTR, and conversion performance.
• Highly organized, proactive, and able to manage multiple campaigns in a fast-paced environment.
• Proficient in Microsoft Office/Google Workspace; experience with influencer marketing tools or social analytics platforms is an advantage.
• Passionate about social media, content trends, and the creator economy.