Key Account Manager (Convenience Store)

Carlsberg Group; Shah Alam; On-site; MYR 60,000 - 96,000; Full time

Job summary

Carlsberg Group is seeking a commercially driven Key Account Manager (Convenience Store) in Malaysia to grow key retail accounts across Convenience Store and Modern Trade channels. You will build strategic partnerships, execute commercial and in-store initiatives, and drive revenue growth with cross-functional collaboration.

The role requires 3+ years in KAM within FMCG, strong data analysis skills, and proficiency in Excel and PowerPoint. A Bachelor’s degree is required.

Qualifications

• Bachelor’s degree in business, commerce, marketing, or equivalent.
• Minimum 3 years in Key Account Management or related sales in FMCG (CVS/Modern Trade).
• Proficient in data analysis and performance reporting using Excel and PowerPoint.

Responsibilities

• Manage and grow assigned key accounts to meet sales, profitability, distribution, and market share targets.
• Develop and maintain relationships with retailers, buyers, and partners.
• Prepare annual business plans with forecasts, promotions, and growth initiatives.
• Monitor performance, pricing, assortment, promotions, and competitor activity.
• Ensure in-store execution with availability, planograms, and POSM.
• Collaborate with Merchandising, Marketing, Supply Chain, Finance, and Operations.
• Conduct quarterly business reviews with customers.
• Analyze sales data and shopper insights to drive recommendations.
• Ensure timely pricing updates, promotions, and product listings.
• Identify gaps, resolve operational challenges, and improve account performance.
• Undertake additional duties as needed.

Skills

Key account management

Retail operations

Promotional planning

Merchandising

In-store execution

Data analysis

Excel

PowerPoint

Performance reporting

Stakeholder management

Negotiation

Forecasting

Education

Bachelor’s degree in Business, Commerce, Marketing, or equivalent

Tools

Microsoft Excel

PowerPoint

Job description

We are looking for a commercially driven and customer-focused Key Account Manager (Convenience Store) to join our team. In this role, you will be responsible for managing and growing key retail accounts across the Convenience and Modern Trade channels. By building strong strategic customer partnerships, executing effective commercial and in-store initiatives, and ensuring operational excellence, you will play a key role in driving sales growth, achieving revenue targets, and delivering sustainable business results.

What You’ll Be Doing

• Manage and grow assigned key accounts to achieve sales, profitability, distribution, and market share targets.
• Develop and maintain strong business relationships with key retailers, buyers, and business partners.
• Develop and execute annual business plans and customer joint business plans, including sales forecasts, promotional strategies, and growth initiatives aligned with business objectives.
• Monitor sales performance, distribution, pricing, assortment, promotions, and competitor activities to identify growth opportunities.
• Drive excellence in in-store execution by ensuring product availability, planogram compliance, merchandising standards, POSM deployment, display execution, and promotional readiness.
• Collaborate closely with Merchandising, Marketing, Supply Chain, Finance, and Operations to ensure seamless execution of promotions, new product launches, and operational initiatives.
• Conduct regular business reviews with customers to evaluate performance, identify opportunities, and develop joint business plans.
• Analyse sales data, shopper insights, and market trends to provide actionable recommendations that drive business growth.
• Ensure timely and accurate execution of pricing updates, promotional submissions, product listings, customer requirements, and internal processes.
• Drive continuous improvement by identifying execution gaps, resolving operational challenges, and implementing initiatives to enhance account performance and customer satisfaction.
• Undertake any additional duties or responsibilities that may be assigned from time to time.

What we’re looking for

• A commercially minded account manager with a strong understanding of key account management, retail operations, promotional planning, merchandising, and in-store execution.
• A results-driven professional with a proven track record of managing key accounts, driving sales growth, and delivering successful commercial initiatives.
• An analytical problem-solver who is comfortable working with sales performance data, profitability analysis, ROI evaluation, forecasting, budgeting, and P&L management.
• A confident communicator and negotiator with strong presentation, stakeholder management, and relationship-building skills.
• An agile and proactive individual who thrives in a fast-paced environment and effectively manages multiple stakeholders and priorities.
• A professional with knowledge of, or a strong interest in, the alcohol industry, which would be an added advantage.

What you can expect

An organisation that invests in your growth and empowers you to excel.

We consciously create an environment that genuinely focuses on developing our people through coaching.

We empower individuals to take ownership, make decisions, and learn from both successes and challenges. In line with our Growth Culture, we are committed to supporting you in reaching your full potential while creating meaningful impact.

A positive, inclusive, and high‑energy workplace where your contributions matter. The role places you at the heart of consumer experiences, and you will be supported by a team that values collaboration, compassion, and diverse perspectives.

You can expect a team that celebrates wins together, moves with speed, and embraces innovation to deliver extraordinary results. Your ideas, courage to challenge the status quo, and passion for our consumer will be recognized and appreciated.

Requirements

• Bachelor’s Degree in Business, Commerce, Marketing, or equivalent.
• Minimum 3 years of Key Account Management, Sales, or Commercial experience within FMCG, preferably in Modern Trade or Convenience Store (CVS).
• Proficient in data analysis, Microsoft Excel, PowerPoint, and performance reporting.

We regret to inform only shortlisted candidates will be notified.

Carlsberg Malaysia: Brewing for a Better Today and Tomorrow

For us success has always been in the diverse mix of our people, our products and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and experience to ensure that our organization stays agile, inclusive and prepared for future growth.