Key Account Manager (Beauty)

WIKICAREER SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

WIKICAREER SDN. BHD. in Kuala Lumpur is seeking an Account Management & Business Development specialist to build strategic plans and grow key retail relationships with customers like Watsons, Guardian, and Aeon Wellness.

You will lead account strategies, coordinate with marketing and supply chain, and drive revenue through data-driven decisions. The role requires 3–5 years of Key Account Management experience in FMCG/health/beauty, strong negotiation and communication, and proficiency in

Qualifications

• 3–5 years of experience in Key Account Management.
• Experience with major retailers in FMCG/health/beauty.
• Strong negotiation, communication and presentation skills.
• Analytical mindset with ability to interpret data.
• Fluency in English; Mandarin or Bahasa Malaysia is a plus.

Responsibilities

• Develop and implement strategic account plans to maximize sales and market share.
• Identify growth opportunities through product assortment and promotions.
• Monitor account performance and provide actionable insights.
• Negotiate trading terms and joint business plans.
• Collaborate with Marketing, Supply Chain, and Finance to ensure alignment.

Skills

Negotiation

Communication

Presentation

Data interpretation

Excel

Nielsen

English

Mandarin

Bahasa Malaysia

Education

Bachelor's degree in Business/Marketing/related fields

Tools

Excel

Nielsen

Job description

1. Account Management & Business Development

Develop and implement strategic account plans to maximize sales, profitability, and market share.

Identify growth opportunities through product assortment, promotional activities, and improved distribution.

Monitor account performance, analyze market trends, and provide actionable insights to drive revenue.

Negotiate trading terms, contracts, and joint business plans to achieve mutually beneficial outcomes.

2. Relationship Management

Act as the primary liaison for key retailers such as Watsons, Guardian, and Aeon Wellness.

Build strong, long-term relationships with buyers, merchandisers, and marketing teams.

Collaborate with internal departments (Marketing, Supply Chain, and Finance) to ensure smooth execution and account alignment.

Address and resolve business or operational issues (e.g., delays, claims, or disputes) efficiently and professionally.

3. Trade Marketing & Promotions

Partner with the marketing team to develop and execute trade promotions, in-store activations, and visual merchandising strategies.

Ensure brand visibility and compliance with retail partners’ promotional guidelines.

Review post-campaign performance and provide improvement recommendations.

4. Forecasting & Inventory Planning

Work closely with the supply chain team to maintain optimal stock levels, preventing both shortages and excess inventory.

Provide accurate sales forecasts and demand planning inputs.

5. Reporting & Market Insights

Prepare monthly business reviews and sales reports for management and retail partners.

Track competitor activities, pricing, and category movements to stay ahead of market trends.

Qualifications & Requirements

Bachelor's degree in Business, Marketing, or related fields.

Minimum 3-5 years of experience in Key Account Management, ideally within FMCG, health, or beauty industries.

Strong experience managing major retail chains (Watsons, Guardian, Aeon Wellness, or similar).

Excellent negotiation, communication, and presentation skills.

Analytical mindset with strong data interpretation ability (Excel, Nielsen, or similar tools).

Fluent in English; proficiency in Mandarin or Bahasa Malaysia is an advantage.