Key Account Manager

SKINTIFIC Malaysia; Kuala Lumpur; On-site; MYR 67,000 - 134,000; Full time

Job summary

SKINTIFIC Malaysia in Kuala Lumpur seeks a proactive sales professional to drive account strategies and partnerships with retailers in the beauty sector. You will lead cross-functional collaboration with marketing, product development, and supply chain to tailor campaigns and promotions that boost revenue.

The role requires 2–3 years FMCG sales/KAM experience, strong negotiation and presentation skills, and the ability to thrive in a fast-paced startup environment.

Qualifications

• Bachelor or Master Degree in BBA, Marketing or related fields.
• Minimum 2-3 years FMCG experience in Sales/Key Account Management Merchandiser, Offline business.
• Business Development would be a plus (product knowledge in Health and Beauty).
• Tenacity to develop ideas independently and thrive in a fast-paced start-up environment.
• Logical thinking and strong problem-solving skills.
• Experience managing and developing key accounts.
• Strong understanding of the sales process from prospecting to close.
• Excellent communication, negotiation, and presentation skills.

Responsibilities

• Develop and implement account strategies to achieve sales targets.
• Build and maintain strong relationships with stakeholders in Skintific accounts.
• Conduct regular business reviews to analyse performance and opportunities.
• Collaborate with internal teams to tailor strategies for Skintific accounts.
• Negotiate terms, pricing, and promotions with accounts.
• Monitor market trends and identify opportunities for new launches and campaigns.
• Provide accurate sales forecasts and support demand planning.
• Analyse sales data and KPIs to adjust initiatives as needed.
• Create annual business plans covering growth levers and profitability.
• Monitor performance against plan and adapt strategies as required.
• Stay updated on industry trends and regulatory changes in beauty.

Skills

Account management

Sales strategy

Negotiation

Stakeholder management

Relationship building

Presentation skills

Education

Bachelor or Master Degree in BBA, Marketing or related fields

Job description

• Develop and implement account strategies and business plans to achieve sales targets and objectives.
• Build and maintain strong relationships with key stakeholders in Skintific accounts, including buyers, category managers, and store managers.
• Conduct regular business reviews with accounts to analyse performance, identify growth opportunities, and address any challenges.
• Collaborate with internal teams, including offline marketing, product development, and supply chain, to develop tailored strategies and initiatives for Skintific accounts.
• Negotiate terms, pricing, and promotions with accounts, ensuring profitability and adherence to company policies.
• Monitor market trends, competitor activities, and consumer insights to identify opportunities for new product launches and promotional campaigns.
• Provide accurate sales forecasts and contribute to demand planning activities.
• Analyse sales data and performance metrics to track progress, evaluate the effectiveness of initiatives, and propose adjustments as needed.
• Create and implement annual business plan taking into account all levers of growth: commercial agreements, marketing actions, education, merchandising and retail opportunities, profitability, trade terms, etc.
• Monitor the accounts’ performance against business plan (reporting and analytics) and develop alternative strategies when needed.
• Stay up-to-date with industry trends, market developments, and regulatory changes impacting the beauty industry.
• Experience in Skincare, cosmetic industry is a plus.

Qualifications

• Bachelor or Master Degree in BBA, Marketing or related fields.
• Minimum 2-3 years FMCG experience in Sales/ Key Account Management Merchandiser, Offline business.
• Business Development would be a plus (have a product knowledge in Health and Beauty).
• Tenacity to develop ideas independently and thrive in a fast-paced start-up environment.
• Logical thinking and strong problem-solving skills.
• Experience managing and developing key accounts.
• Strong understanding of the sales process from prospecting to close.
• Excellent communication, negotiation, and presentation skills.
• Ability to interact with a broad set of businesses and stakeholders and presenting both over the phone and in person.