Key Account Manager

Wellous Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Wellous Group is seeking a proactive Key Account Manager to drive sales across assigned trade retailers, build strong retailer partnerships, and expand distribution for our FMCG health and wellness products.

You will manage day-to-day sales operations, coordinate with supply chain for stock availability, and lead in-store execution including merchandising, promotions, and pricing to maximize visibility and performance.

Qualifications

• FMCG sales experience is preferred.
• Strong ability to manage key accounts and build retailer relationships.
• Proven negotiation skills and price/terms optimization.
• Proficient in Excel and PowerPoint; able to create reports and presentations.
• Mandarin language skills are a plus.

Responsibilities

• Achieve sales targets for assigned retailers through strategic partnerships.
• Coordinate day-to-day sales operations including order coordination and stock management.
• Drive in-store execution, merchandising, pricing and promotions to maximize visibility.
• Develop new product listings, maximize distribution and shelf presence.
• Collaborate with Marketing/Trade Marketing on promotions and range optimization.
• Provide sales forecasting and coordinate with supply chain to ensure stock availability.
• Regularly visit retailers to service accounts and conduct business reviews.

Skills

FMCG sales

Key Account Management

Negotiation

Excel / PowerPoint

Mandarin (advantage)

Education

Diploma / degree in Business Marketing

Tools

Excel

PowerPoint

Word

Job description

Wellous Group is a fast-growing health and wellness company dedicated to delivering innovative, high-quality products that enhance everyday living. With a strong focus on research, product development, and brand excellence, we aim to create trusted solutions that support healthier lifestyles.

About the role

The Key Account Manager responsible to manage business for the assigned trade retailers through strategic partnership & new business development, driving annual sales target achievement, build customer relationships, and effective in-store execution.

Key Activities

Responsible and accountable for delivering sales target of the assigned retailers.

Manage day-to-day sales operations including order coordination, stock availability, and inventory management.

Proactively manage new product listings, maximize distribution and visibility.

Establish close liaison with internal Marketing/Trade Marketing to explore new products/ range optimization and other business opportunities, promotions, discounts, pricing, trade deals and online-offline related activities.

Prepare sales forecasting and work with supply chain to ensure stock availability and service levels.

Customer Relations Management

Drive strong in-store execution, including stock availability, merchandising, pricing and promotion compliance.

Independently manage relationships with assigned retailers, including regular visits and sales follow-ups

Support major retailer chains on account servicing, promotional alignment, and business reviews.

Execute negotiations with retailers to achieve distribution, visibility, and sales targets.

Gather market intelligence, competitor activities, and customer feedback from the field.

In-Store Execution & Sales Tracking

Drive strong in-store execution, including stock availability, merchandising, pricing and promotion compliance.

Work with merchandisers and promoters to maintain execution standards.

Implement key visibility drivers such as shelving, displays, events and promotional setups.

Conduct regular store checks and follow up on gaps to minimize lost sales.

Track and analyse sales & execution performance while identify areas for improvement.

Monitor promotion effectiveness and provide feedback for future improvements.

Qualification

Recognised diploma / degree in Business Marketing or in other related discipline.

Minimum five (5) years of strong sales track record in FMCG preferable in Pharmacy channel.

Good in Excel, Word and PowerPoint & presentation skills

Good negotiation skill with strong sales fundamentals and understanding of ordering processes.

Possesses basic Key Account Management capabilities.

Dynamic, result-oriented and self-motivated.

Strong communication skills across all levels; proficiency in additional languages (e.g., Mandarin) is an advantage.

Flexibility and adaptability: be open to changing priorities and tasks that may be time sensitive.

Wellous Group is a wellness-focused company committed to improving everyday health through science-backed nutrition, innovative formulations, and trusted consumer brands.

The Group is involved in the research, development, branding, and distribution of health and wellness products, with a strong emphasis on quality, safety, and efficacy. Wellous aims to make better health accessible and practical for modern lifestyles. With a growing regional presence, Wellous continues to invest in product innovation, talent development, and sustainable growth, guided by a long-term vision to support healthier communities.

Wellous Group is a wellness-focused company committed to improving everyday health through science-backed nutrition, innovative formulations, and trusted consumer brands.

The Group is involved in the research, development, branding, and distribution of health and wellness products, with a strong emphasis on quality, safety, and efficacy. Wellous aims to make better health accessible and practical for modern lifestyles. With a growing regional presence, Wellous continues to invest in product innovation, talent development, and sustainable growth, guided by a long-term vision to support healthier communities.