Junior Meta & TikTok Ads Specialist - Automation & Growth

Incubeta Group; Kuala Lumpur; Hybrid; MYR 20,000 - 36,000; Full time

Job summary

Incubeta Group in Kuala Lumpur is seeking a detail‑oriented Junior to Mid level Digital Advertising Specialist to build Meta and TikTok campaigns from briefs, manage budgets, audiences, creative rotation and placements, and ensure clean handovers.

You’ll monitor performance, run health checks, automate rules, and share learnings with your pod and the wider team, while keeping up with new platform features and working with Australian stakeholders.

Qualifications

• Junior: 1 to 2 years hands-on Meta or TikTok experience.
• Mid: 2 to 4 years running accounts end to end.
• Strong attention to detail and comfort with numbers; you check your own work.
• Clear written English and confidence working with Australian stakeholders.

Responsibilities

• Build Meta and TikTok campaigns from briefs to naming, tracking and structure standards.
• Manage budgets, audiences, creative rotation and placements daily; escalate delivery drift.
• As a Junior, your Pod Lead signs off budget or major account changes before go‑live.
• Keep catalogues, product sets, pixels and Conversions API healthy and flag issues to your Pod Lead.
• Set up automated rules and run health checks after every launch and promotion.
• Run creative and audience tests on our framework and share learnings with your pod and wider team.
• Pull performance data, explain movements and support weekly and monthly reporting.
• Know each client’s business and competitors, and keep up with new platform features.
• Use automation and AI tools and suggest where manual work can be automated.

Skills

Meta/TikTok ads

Budget management

Campaign optimization

Automation/AI

Analytics

Stakeholder communication

Team collaboration

Tools

Meta Events Manager

Conversions API

TikTok Events API

Smartly

GA4

Looker Studio

Job description

Incubeta Group in Kuala Lumpur is seeking a detail‑oriented Junior to Mid level Digital Advertising Specialist to build Meta and TikTok campaigns from briefs, manage budgets, audiences, creative rotation and placements, and ensure clean handovers.

You’ll monitor performance, run health checks, automate rules, and share learnings with your pod and the wider team, while keeping up with new platform features and working with Australian stakeholders.