Kuala, MY

Incubeta; Kuala Lumpur; Hybride; MYR 20 000 - 36 000; Plein temps

Résumé du poste

Incubeta Group in Kuala Lumpur is seeking a detail‑oriented Junior to Mid level Digital Advertising Specialist to build Meta and TikTok campaigns from briefs, manage budgets, audiences, creative rotation and placements, and ensure clean handovers.

You’ll monitor performance, run health checks, automate rules, and share learnings with your pod and the wider team, while keeping up with new platform features and working with Australian stakeholders.

Qualifications

• Junior: 1 to 2 years hands-on Meta or TikTok experience.
• Mid: 2 to 4 years running accounts end to end.
• Strong attention to detail and comfort with numbers; you check your own work.
• Clear written English and confidence working with Australian stakeholders.

Responsabilités

• Build Meta and TikTok campaigns from briefs to naming, tracking and structure standards.
• Manage budgets, audiences, creative rotation and placements daily; escalate delivery drift.
• As a Junior, your Pod Lead signs off budget or major account changes before go‑live.
• Keep catalogues, product sets, pixels and Conversions API healthy and flag issues to your Pod Lead.
• Set up automated rules and run health checks after every launch and promotion.
• Run creative and audience tests on our framework and share learnings with your pod and wider team.
• Pull performance data, explain movements and support weekly and monthly reporting.
• Know each client’s business and competitors, and keep up with new platform features.
• Use automation and AI tools and suggest where manual work can be automated.

Connaissances

Meta/TikTok ads

Budget management

Campaign optimization

Automation/AI

Analytics

Stakeholder communication

Team collaboration

Outils

Meta Events Manager

Conversions API

TikTok Events API

Smartly

GA4

Looker Studio

Description du poste

What You Will Do

• Build Meta and TikTok campaigns from briefs to our naming, tracking and
• structure standards, and self-check before every handover.
• Manage budgets, audiences, creative rotation and placements daily; act or
• escalate early when delivery drifts. As a Junior, your Pod Lead signs off any budget
• or major account change before it goes live.
• Keep catalogues, product sets, pixels and Conversions API healthy, and flag issues
• to your Pod Lead. (Mid level)
• Set up automated rules and run health checks after every launch and promotion.
• Run creative and audience tests on our framework and share what you learn with
• your pod and the wider team. (Mid level)
• Pull performance data, explain what moved and why, and support weekly and
• monthly reporting.
• Know each client's business and competitors, and keep up with new platform
• features.
• Use our automation and AI tools (bulk uploads, copy workflows, Smartly or similar) and suggest where manual work can be automated.

Your Platforms

• Core: Meta (Advantage+ shopping, catalogue and dynamic product ads,
• Partnership ads) and TikTok (Smart+, catalogues, Spark Ads).
• A plus: Pinterest and Snapchat.
• Tools: Meta Events Manager and Conversions API, TikTok Events API, Smartly or
• similar, GA4 and Looker Studio.

What You Will Bring

• Junior: 1 to 2 years of hands-on Meta or TikTok experience.
• Mid: 2 to 4 years running accounts end to end.
• Strong attention to detail and comfort with numbers; you check your own work before anyone else has to.
• Clear written English and confidence working with Australian stakeholders.
• Comfortable with high brief volumes and tight turnarounds; curious about automation and AI.

Nice to have: Search experience, retail or ecommerce, Meta Blueprint or TikTok Academy certifications.

Skills & Attributes

• Commercially curious: you understand the trade-offs between efficiency and
• scale.
• Analytical, using data to shape decisions and recommendations.
• Organised and steady under pressure, keeping accuracy high when things get
• busy.
• Proactive, with genuine ownership of your work.
• collaborative team player who shares knowledge and asks for help early.
• Open to feedback and keen to grow, whether towards Pod Lead or client work.