Junior Executive - Public Relations (PR)

Kumon Education (Malaysia) Sdn Bhd; Kuala Lumpur; On-site; MYR 40,000 - 54,000; Full time

Job summary

Kumon Malaysia is seeking a Junior Executive, Public Relations to support branding, communication, and promotional activities. The role focuses on coordinating communications and helping build awareness among parents and prospective instructors.

You will craft monthly posts, manage social channels, conduct student/parent interviews, collaborate with agencies, assist campaigns, and support CRM initiatives in a collaborative team environment.

Qualifications

• Bachelor's degree in Public Relations, Digital Marketing or related field.
• Basic knowledge of digital marketing and social media management.
• Good command of spoken and written English.
• Understanding of parent concerns and expectations is an advantage.

Responsibilities

• Prepare monthly social media content, articles, and newsletters.
• Manage social media platforms, including responding to public enquiries and monitoring engagement.
• Conduct interviews with students and parents, and prepare related write-ups and stories.
• Liaise with external agencies on content proofreading and publication materials.
• Assist in planning and coordinating promotional campaigns and marketing activities.
• Support PR seminars, workshops, and events for prospective instructors.
• Assist in brand collaboration activities and partnership initiatives.
• Support CRM-related activities and database management.
• Perform other duties and projects assigned by the company from time to time.

Skills

Communication skills

Interpersonal skills

Content writing

Social media analytics

Organizational skills

Education

Bachelor's degree in Public Relations, Digital Marketing or related field

Job description

Junior Executive - Public Relations (PR)

At Kumon Malaysia, we are committed to helping children develop strong learning abilities and confidence through our internationally recognized education programme. We are looking for a creative, motivated, and detail-oriented individual to join our Public Relations team and contribute to our brand communication initiatives.

Job Responsibilities

As a Junior Executive, Public Relations, you will support the company's branding, communication, and promotional activities. Your responsibilities include:

Prepare monthly social media content, articles, and newsletters.

Manage social media platforms, including responding to public enquiries and monitoring engagement.

Conduct interviews with students and parents, and prepare related write-ups and stories.

Liaise with external agencies on content proofreading and publication materials.

Assist in planning and coordinating promotional campaigns and marketing activities.

Support PR seminars, workshops, and events for prospective instructors.

Assist in brand collaboration activities and partnership initiatives.

Support CRM-related activities and database management.

Perform other duties and projects assigned by the company from time to time.

Requirements

Education

Bachelor's Degree in Public Relations, Digital Marketing or related field.

Knowledge & Experience

Basic knowledge of digital marketing and social media management.

Understanding of social media content planning and scheduling.

Familiarity with social media analytics and performance reporting.

Good command of spoken and written English.

Understanding of parent concerns and expectations is an advantage.

Skills

Strong communication and interpersonal skills.

Ability to write articles, newsletters, and marketing content.

Analytical ability to interpret engagement metrics and social media insights.

Good organizational and coordination skills.

Personal Attributes

Self-motivated with a positive attitude and ability to work in a team environment.

Creative, adaptable, and proactive.

Good time management skills with a strong sense of urgency.

Strong attention to detail.

Added Advantage

Ability to read and write Chinese will be an added advantage.

Why Join Us?

Opportunity to build a career in Public Relations and Brand Communication.

Exposure to digital marketing, social media management, events, and corporate communications.

Collaborative and supportive working environment.

Opportunities for learning and professional development.

Nation-building Through Education

At Kumon, what we value the most is every individual child. We aim to develop each and every child's potential to the maximum through the Kumon Method of Learning. Being the world's largest education franchising business with around 4 million Kumon students in 60 countries, we invite individuals with strong passion for education and children to join us to realise our vision of Nation-Building through education.