Executive - Public Relation, Marketing & Advertising

Jambatan Kedua Sdn Bhd; Batu Kawan; On-site; MYR 60,000 - 80,000; Full time

Job summary

JKSB seeks an Executive to support integrated public relations, marketing and advertising across digital, print and events. You will strengthen JKSB's reputation, brand visibility and stakeholder engagement through clear content and coordinated campaigns.

The role combines writing, media relations, content development and CSR activities, working with internal teams to plan, produce and publish materials that reflect JKSB's brand voice and corporate direction.

Qualifications

• Bachelor's or Diploma in Public Relations, Communications, Marketing, Journalism or related field.
• Experience in public relations, corporate communications, marketing, advertising, media or events.
• Strong writing and editing skills in English; Bahasa Melayu proficiency is a plus.

Responsibilities

• Support planning and delivery of public relations, media relations and corporate communication initiatives.
• Draft and edit press releases, media statements and public notices; respond to media inquiries.
• Coordinate with agencies, vendors and internal teams on campaigns, adverts and brand materials.

Skills

Media relations

Content writing

Editing

English

Bahasa Melayu

Campaign coordination

Microsoft Office

Content management

Education

Bachelor's or Diploma in Public Relations / Communications

Tools

Microsoft Office

Content management systems

Job description

Executive - Public Relation, Marketing & Advertising

Jambatan Kedua Sdn Bhd (JKSB) is seeking a versatile and hands-on communications professional to support integrated public relations, marketing and advertising activities. As part of the Corporate Communications Department (CCD), you will help strengthen JKSB's reputation, brand visibility and stakeholder engagement through clear content and well-coordinated communication initiatives.

The role combines writing, media relations, marketing communications, advertising, digital content, events, corporate social responsibility (CSR), customer communications and stakeholder coordination. It is suited to someone who can move confidently between planning and execution while maintaining accuracy, sound judgement and brand consistency.

Key Responsibilities

Public Relations, Media & Reputation

Support the planning and delivery of public relations and corporate communication initiatives in line with JKSB's corporate direction and approved communication objectives.

Draft and edit press releases, media statements, speeches, talking points, briefing notes, media responses, public notices and other corporate materials.

Coordinate media engagements, enquiries, visitations and publicity opportunities, and maintain professional working relationships with media representatives.

Monitor media coverage and public sentiment, identify emerging communication issues and prepare timely summaries or recommendations for the department.

Marketing, Advertising & Brand Management

Support the development and execution of integrated marketing, advertising and promotional campaigns across relevant digital, social, print, outdoor and other approved channels.

Develop marketing concepts, promotional materials, advertisements, brand messages, corporate gifts for defined audiences and objectives.

Coordinate with creative agencies, media, printers and other vendors on quotations, artwork, production schedules, advertising placements and delivery requirements in accordance with approved processes.

Ensure all materials comply with JKSB's corporate identity, brand standards, tone of voice and approval requirements.

Identify suitable partnerships, collaborations and cross-promotional opportunities that can strengthen corporate awareness, audience reach and stakeholder value.

Content, Digital & Customer Communications

Write and adapt content for corporate publications, websites, social media, advertisements, campaigns, public information materials, customer notices and other communication platforms.

Support content planning and publishing, including communication calendars, social media captions, visual briefs and coordination of photography, videography and multimedia assets.

Prepare clear and professional responses, notices, announcements and summaries relating to public enquiries, customer feedback, complaints and service matters, in coordination with the relevant internal departments.

Review communication materials for factual accuracy, clarity, audience relevance, language quality and consistency before submission for approval or publication.

Track digital engagement, campaign performance and relevant marketing trends, and recommend practical improvements based on available data and audience response.

Events, CSR & Stakeholder Engagement

Assist in planning and coordinating corporate events, official and courtesy visits, stakeholder sessions, exhibitions, road safety initiatives, CSR programs and other departmental activities.

Prepare event and engagement materials such as invitations, programmes, briefing notes, guest lists, media materials, booth content, signage and post-event reports.

Coordinate communication and publicity for CSR programs, including stakeholder liaison, event coverage, media content, social media updates and outcome reporting.

Work closely with internal departments, government agencies, strategic partners, vendors and other stakeholders to obtain verified information and deliver communication requirements on time.

Reporting & Departmental Support

Maintain organised records of media coverage, campaign materials, stakeholder engagements, customer communications, events, CSR publicity and related approvals.

Handle confidential or sensitive information responsibly and comply with applicable organisational policies, approval procedures and communication protocols.

Undertake other relevant public relations, marketing, advertising and corporate communication duties assigned by the Head of Department or Management from time to time.

What We Are Looking For

A Bachelor's Degree or Diploma in Public Relations, Corporate Communication, Mass Communication, Marketing, Advertising, Journalism, Media Studies or a related field.

Relevant experience in public relations, corporate communications, marketing, advertising, media, events.

Strong writing, editing and verbal communication skills in English and Bahasa Melayu, with the ability to adjust tone and content for different audiences and platforms.

Practical understanding of media relations, digital and social media content, advertising coordination, campaign execution and brand management.

Good project coordination and organisational skills, with the ability to manage multiple assignments, stakeholders and deadlines.

Sound judgement, attention to detail, professionalism and discretion when handling public-facing or sensitive information.

Proficiency in Microsoft Office applications. Familiarity with social media analytics, content management, design tools, photography or video production would be an advantage.

A collaborative, resourceful and proactive working style, with the confidence to contribute ideas and follow through on execution.

Operational Requirements

Willingness to travel locally for events, site assignments, official visits, stakeholder engagements, CSR programs and other departmental activities when required.

Availability to provide occasional support outside normal working hours for major events, urgent public announcements, operational communication, CSR programs or other time-sensitive assignments.