Copywriter

ALTA SDN. BHD; Kuala Lumpur; Presencial; MYR 60.000 - 100.000; Jornada completa

Descripción de la vacante

Alta SDN. BHD seeks a Copywriter to translate complex financial concepts into clear, compelling copy for ads, landing pages, emails, decks, and product pages. You will educate investors about private markets while driving action.

Collaborate on campaign strategy, testing workflows, and multi-channel content. The ideal candidate has 2+ years in performance marketing copywriting, can adapt to various styles, and uses AI tools to accelerate quality writing.

Formación

• At least 2 years of experience in performance/growth marketing copywriting.
• Experience in paid acquisition and funnel optimization.
• Experience writing for education or personal expression, not marketing-focused content.
• Ability to write in different styles and formats.
• Proficiency with AI tools to accelerate writing and testing.
• Strong collaboration and communication skills.
• Willingness to learn and experiment with new approaches.

Responsabilidades

• Translate complex financial jargon into clear, persuasive copy across ads, landing pages, emails, decks, and product pages.
• Develop cross-channel copy that nurtures and converts customers.
• Design and implement messaging strategies and testing workflows (AB/MV).
• Collaborate on campaign direction, framing, and voice consistency across channels.

Conocimientos

Copywriting

Performance marketing

Paid acquisition

Funnel optimization

Email campaigns

Content strategy

Descripción del empleo

As a Copywriter at Alta, you'll play a direct role in democratizing access to alternative investments -from unicorns like SpaceX-style opportunities (available to Alta investors from as little as $25,000, versus the million-dollar minimums and decade-long lock-ups typical of VC access) to climate tech, rare metals, and real-world assets like classic cars. Your core responsibility will be translating complex financial jargon into clear, compelling language that everyday investors can actually understand - not just marketing products, but educating investors on what makes an opportunity worth their attention. From storytelling to breaking down concepts like tokenization, to crafting campaigns that drive action, your writing will be central to making private markets more transparent, accessible, and liquid for all.

Some Of The Key Responsibilities Include

1. Campaign Research, Strategy, and Sequencing

Research and Preparation (investor psychology, products, concepts, competition)

Preparing the right building blocks before writing a word of copy

Breaking down complex financial concepts (tokenization, private credit, RWAs) into clear explanations

Customer Journey Design and Content strategy and sequencing

Collaborating on mapping out customer journeys to shape their experience at every step of the way

Collaborating on planning out the exact content pieces that allow an investor to flow through that customer journey

Collaborating on crafting content pieces (from ads to landers, email sequences, decks, and product pages, and more)

2. Tasteful Cross-Channel Copy that both Nurtures and Converts

Ads and Organic Content

Crafting ad headlines, body copy, and video scripts across platforms like Meta, LinkedIn, Google/YouTube, and TikTok

Crafting social posts for platforms like LinkedIn and Instagram

Landing pages

Writing articles, advertorials, campaign, and product pages

Email sequences and newsletters

Writing launch campaign sequences for our latest offerings and events

Writing nurture and re-engagement sequences that introduce newcomers to Alta and educate them about our world and products

Crafting newsletters that keep investors in the loop and integrating that with our offerings

Investment decks and documents

Educational documents that deep dive into the nitty gritty details of investment products

Decks for webinars or in-person sharing sessions

3. Messaging development and testing workflows

Hybrid human/AI copywriting workflows

Developing campaign direction, framing, and messaging, without requiring AI

Using AI workflows to as a force-multiplier for your taste and direction, so solid copywriting can be created and iterated to amplify the words you craft by hand

Reviewing and editing of copywriting (be it from humans or AI)

AB and MV (Multi-variate) messaging testing

Learning and implementing unique testing approaches to continually “tune” our brand voice and messaging for greatest resonance and conversions

Maintain consistency across our campaigns and channels, based on our learnings

About You:

A minimum of 2 years of experience copywriting in performance/growth marketing, with experience in paid acquisition (ads and offers), funnel optimization (CRO), and email campaigns

Experience in writing (not copywriting, and not for conversions) for personal expression or education (this could be a personal blog, substack, or anything not related to marketing)

Tasteful copy that converts (direct response guru vibes are not welcome here), with insights and perspectives that genuinely re-frame problems and re-shape beliefs

Ability to write in different styles and formats: long-form, short-form, storytelling, social, professional, educational (side note: you don’t have to be a finance expert, just be willing to learn)

AI fluency, where you’re familiar with (but don’t depend on) using AI tools daily to write faster and test more, without the common AI slop

Strong collaboration and communication skills

Willingness to learn and experiment. You can digest complex topics (private capital markets, investment products) and make them clear. And you’re excited to grow as a copywriter, and willing to pick up and try approaches that might be new to you