International Operations Specialist

Agensi Pekerjaan Penta Consultancy Sdn. Bhd; Kuala Lumpur; On-site; MYR 196,000 - 294,000; Full time

Job summary

Agensi Pekerjaan Penta Consultancy Sdn. Bhd is seeking an International Operations Specialist to plan and manage overseas marketing and operational initiatives across multiple markets.

You will develop digital strategies on Facebook, Instagram, and TikTok; collaborate with global teams and clients; perform market research; and analyze campaigns to drive data-driven improvements.

Qualifications

• Bachelor's degree in Marketing, International Business, Media, Advertising, Computer Science, or related fields.
• 1-2+ years of experience in international advertising or operations of overseas internet products.
• Hands-on experience with mainstream advertising platforms (e.g., Google, Facebook, TikTok, etc.)
• Proven track record of managing high-budget advertising campaigns (millions-level RMB/USD)
• Familiarity with A/B testing methods, CRO techniques, and advertising data analysis tools
• Fluent in Mandarin (reading, writing, listening, and speaking)
• Strong communication skills for effective collaboration with overseas teams and clients
• Strong analytical and logical thinking skills
• High level of responsibility, self-motivation, and execution ability
• Excellent communication skills with the ability to work in cross-cultural and cross-functional environments

Responsibilities

• Plan, execute, and manage marketing and operational initiatives for overseas markets
• Develop and implement digital marketing strategies across platforms such as Facebook, Instagram, and TikTok
• Collaborate with global teams and clients to ensure alignment on business goals and campaign execution
• Conduct market research to identify trends, customer needs, and competitive insights
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results
• Support cross-border business operations, ensuring smooth coordination across departments
• Participate in the development of international growth strategies for internet, gaming, e-commerce, or fintech sectors

Skills

A/B testing

CRO techniques

Advertising data analysis

Cross-border collaboration

Mandarin fluency

Strong communication

Data-driven mindset

Campaign optimization

Education

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads

TikTok Ads

Job description

About the job International Operations Specialist

• Plan, execute, and manage marketing and operational initiatives for overseas markets
• Develop and implement digital marketing strategies across platforms such as Facebook, Instagram, and TikTok
• Collaborate with global teams and clients to ensure alignment on business goals and campaign execution
• Conduct market research to identify trends, customer needs, and competitive insights
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results
• Support cross-border business operations, ensuring smooth coordination across departments
• Participate in the development of international growth strategies for internet, gaming, e-commerce, or fintech sectors

Job Requirements

• Bachelors degree inMarketing, International Business, Media, Advertising, Computer Science, or related fields
• 1-2+ years of experience in international advertising or operations of overseas internet products
• Hands-on experience with mainstream advertising platforms (e.g., Google, Facebook, TikTok, etc.)
• Proven track record of managing high-budget advertising campaigns (millions-level RMB/USD)
• Familiarity with A/B testing methods, CRO techniques, and advertising data analysis tools
• Fluent in Mandarin (reading, writing, listening, and speaking)
• Strong communication skills for effective collaboration with overseas teams and clients
• Strong analytical and logical thinking skills
• High level of responsibility, self-motivation, and execution ability
• Excellent communication skills with the ability to work in cross-cultural and cross-functional environments