01 Digital Marketing & Sales Specialist

Unigrafique; Kuala Lumpur; On-site; MYR 42,000 - 78,000; Full time

Job summary

Unigrafique in Kuala Lumpur is seeking a digital marketing professional to lead and execute integrated campaigns across SEO/SEM, social media, email, and display advertising to accelerate growth and strengthen our brand.

The role requires 1–2 years of marketing experience, a bachelor’s degree in a related field, proficiency with Google Ads, Facebook Ads, Google Analytics and Tag Manager, and fluency in English and Chinese. A driving license is preferred.

Qualifications

• 1–2 years of working experience in marketing.
• Experience with Google Ads, Facebook Ads, Google Analytics, and Google Tag Manager.
• Ability to communicate in English and Chinese.

Responsibilities

• Plan and execute digital marketing campaigns across SEO/SEM, email, social media and display ads.
• Create and maintain social media presence.
• Measure and report performance against ROI and KPIs.

Job description

To initiate, lead and maintain the marketing activities in order to accelerate growth and building a reputable brand.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Create and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Keeping up with the latest industry news and changes, brainstorm new and creative growth strategies
• Optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with clients and other vendor partners
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Desired Education & Experience

• Age: 24 – 35
• Bachelor’s Degree in Advertising/ Media Studies, Business Studies, Marketing, Commerce or equivalent.
• Requires at least 1 to 2 years of working experience in marketing field.
• Functional understanding and experience in managing all digital marketing tools such as Google Ads, Facebook Ads, Facebook Business Manager, Google Analytics, Google Tag Manager, etc.
• Able to communicate in English and Chinese.
• Possess a driving license or own vehicle.