Intern, Marketing Technology

AirAsia Group; Kuala Lumpur; On-site; MYR 8,900 - 18,000; Full time

Job summary

AirAsia Berhad in Kuala Lumpur is offering a Marketing Technology Intern role to support MOVE Treats within MOVE app ecosystem. You will bridge marketing operations, commercial partnerships, and digital systems to improve user and merchant experiences.

Responsibilities include maintaining MarTech platforms, UAT testing, data integrity audits, collateral operations at merchant outlets, and cross-functional collaboration with marketing managers, partners, and product teams.

Qualifications

• Pursuing a Bachelor’s degree in MIS, Data Science, Marketing Technology, CS, Business Analytics or related discipline.
• Foundational understanding of CRM concepts, digital marketing workflows, or customer databases.
• Basic data literacy with proficiency in spreadsheet tools.
• Strong verbal and written communication skills in English.
• Proven attention to detail and a systematic approach to operational problem-solving.

Responsibilities

• Marketing System Administration: maintain core marketing technology tools and campaign workflows.
• On-Ground & Merchant Collateral Operations: audit POS materials and displays for brand visibility and partner compliance.
• Database Accuracy & Compliance: perform data hygiene and audits across merchant databases and customer lists.
• System Enhancements: document bugs and suggest feature updates for apps/websites.
• Cross-functional Collaboration: work with marketing managers, partners, and product teams to streamline campaigns.
• Reporting & Documentation: support campaign tracking and process documentation.

Skills

CRM concepts

Data literacy

English communication

Attention to detail

Cross-functional collaboration

Education

Bachelor's degree in MIS or related

Tools

SQL

CRM systems

MarTech tools

UAT testing

Job description

Job Description We are seeking an analytical, tech-savvy, and detail-oriented Marketing Technology Intern to support the MOVE Treats initiative within the MOVE app ecosystem. Backed by key industry partners including the Malaysia Retail Chain Association (MRCA) and Tourism Malaysia, MOVE Treats connects users to premier retail, dining, and lifestyle perks across the country. In this role, you will bridge the gap between marketing operations, commercial partnerships, and digital systems. You will assist in maintaining core MarTech platforms, tracking merchant-level collateral distribution, verifying data integrity, and conducting user acceptance testing (UAT) to optimize user and merchant experiences.

Marketing System Administration

Assist in maintaining and operating core marketing technology tools, customer engagement engines, and campaign management workflows.

On-Ground & Merchant Collateral Operations

Coordinate and audit point-of-sale (POS) materials and visual merchandising displays across participating merchant outlets to ensure brand visibility and partner compliance.

Database Accuracy & Compliance

Perform routine audits and data hygiene routines across merchant databases, partner records, and customer lists to maintain data integrity and regulatory standards.

System Enhancements

Ensure regular app feature updates, website enhancements, and redemption-flow optimizations, documenting bugs and edge cases.

Cross-functional Collaboration

Work alongside marketing managers, commercial partnership leads, and technical product teams to streamline operational workflows for MRCA- and Tourism Malaysia-aligned campaigns.

Reporting & Documentation

Support ad-hoc campaign tracking, system process documentation, and basic performance analysis for internal stakeholders and external partners.

Minimum Requirements

• Currently pursuing a Bachelor’s Degree in Management Information Systems (MIS), Data Science, Marketing Technology, Computer Science, Business Analytics, or a closely related discipline.
• Foundational understanding of CRM concepts, digital marketing workflows, or customer database structures.
• Basic data literacy with proficiency in spreadsheet tools.
• Strong verbal and written communication skills in English.
• Proven attention to detail and a systematic approach to operational problem-solving.

Experience and Qualifications

• Prior academic coursework, projects, or internship exposure involving MarTech tools, CRM systems, or SQL/relational databases.
• Hands-on experience executing UAT, test scripts, or quality assurance checks on mobile applications and responsive web platforms.
• Familiarity with retail merchandising, POS setup, or merchant operations within the Malaysian retail/tourism landscape.
• Ability to prioritize tasks in a fast-paced environment and liaise professionally with external retail partners.

AirAsia Berhad

Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Driven by the Dare to Dream spirit, we pride ourselves in being the region’s largest low-cost carrier, serving 24 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of the game. Are you in? AirAsia is set to take low-cost flying to an all new high with our belief, “Now Everyone Can Fly”