Insights-Driven Marketing Data Analyst

Publicis Groupe; Kuala Lumpur; On-site; MYR 52,000 - 78,000; Full time

Job summary

Digitas, part of Publicis Groupe, is seeking a Data Analyst to translate data into actionable insights for client marketing efforts. You will focus on social and web analytics, delivering timely reports and dashboards to inform strategy and optimization across campaigns.

The role demands familiarity with social platforms and listening tools, plus strong Excel or scripting skills. A fast-paced environment and collaboration with cross-functional teams are essential to success.

Qualifications

• Familiarity with social media ecosystems and analytics tools.
• Experience in building dashboards or widgets within social listening platforms.
• Proficient in Excel or scripting languages for data analysis.
• Ability to work in a fast-paced, deadline-driven environment.
• Strong English and Bahasa Malaysia communication skills.

Responsibilities

• Monitor daily, weekly and monthly performance data from analytics platforms.
• Create recurring reports and dashboards across social and web analytics projects.
• Identify data nuances to optimize client business strategies.
• Support marketing initiatives with measurement plans and reporting.
• Learn through internal training and adapt to new systems and databases.
• Handle ad hoc data insights requests from client accounts.

Skills

Social media platforms

Social media analytics

Data visualization

Keyword taxonomy setup

Dashboard widgets

Excel scripting

Time management

Team player

Learning mindset

English & Bahasa Malaysia

Education

Undergraduate degree

Tools

Meltwater

Sprinklr

Netbase

Job description

Digitas, part of Publicis Groupe, is seeking a Data Analyst to translate data into actionable insights for client marketing efforts. You will focus on social and web analytics, delivering timely reports and dashboards to inform strategy and optimization across campaigns.

The role demands familiarity with social platforms and listening tools, plus strong Excel or scripting skills. A fast-paced environment and collaboration with cross-functional teams are essential to success.