Hybrid Senior Product & Strategy Leader

appnovation; Kuala Lumpur; Hybrid; MYR 260,000 - 460,000; Full time

Benefits offered by this job

Hybrid working model

Direct Access to Cutting-Edge AI Plata

Growth opportunities for personal and

Diverse and Inclusive Culture

Job summary

Appnovation in Kuala Lumpur is seeking an Associate Director to lead high-value engagements across product strategy, CX, service design, and transformation. You will mentor senior practitioners, shape strategic direction, and drive value creation for top clients.

You will champion AI-driven approaches, foster a culture of learning, and build the practice through standards and talent development while maintaining a strong client focus and cross-functional collaboration.

Qualifications

• 10–14 years of experience in product management, strategy, customer experience, service design, transformation consulting, or an integrated combination.
• Experience leading complex, multi-workstream engagements and advising senior stakeholders across a broad product and strategic scope.
• Fluency across at least three core P&S domains: product strategy, CX strategy, service design, transformation planning, martech strategy, change strategy.

Responsibilities

• Lead high-value client engagements across product strategy, customer experience, service design, transformation planning, martech strategy, and change strategy
• Advise senior clients on product direction, strategic priorities, and phased transformation
• Shape integrated product and strategic direction across complex, multi-disciplinary engagements
• Oversee the quality of product definition, strategic thinking, requirements, and delivery direction across teams
• Ensure that the work is grounded in clear value creation, strategic logic, and practical action - at every stage of the engagement lifecycle
• Shape and lead major proposals, pitches, and RFP responses
• Identify and develop account growth opportunities - deepening and broadening client relationships
• Strengthen the practice through methods, quality standards, and the development of Senior Managers and Managers
• Shape how the team uses AI as a strategic and creative tool - setting the expectation that AI is part of how we think, not just how we work
• Mentor leaders and junior practitioners with intentionality and consistency, helping them grow their ambition as well as their capability
• Actively protect and build the culture of the practice - always learning, always executing, always pushing

Skills

Product strategy

Customer experience

Service design

Transformation

Change management

Executive communication

AI prototyping

Tools

AI platforms

Job description

Appnovation in Kuala Lumpur is seeking an Associate Director to lead high-value engagements across product strategy, CX, service design, and transformation. You will mentor senior practitioners, shape strategic direction, and drive value creation for top clients.

You will champion AI-driven approaches, foster a culture of learning, and build the practice through standards and talent development while maintaining a strong client focus and cross-functional collaboration.