HR Generalist

DACHINEG Malaysia Sdn Bhd; Kuala Lumpur; On-site; MYR 70,000 - 110,000; Full time

Job summary

Dachin Malaysia Sdn Bhd is seeking an HR Generalist to drive workforce productivity and align HR strategies with business expansion in Malaysia. You will partner with country leaders to optimize sales team performance and build organizational capability for a fast-paced e-commerce environment.

The role demands solid knowledge of Malaysian labor laws, strong stakeholder management, and English plus Bahasa Melayu fluency.

Qualifications

• 2-3 years progressive HR experience.
• At least 1 year in an HR Generalist role within E-Commerce/Retail/fast-paced Commercial environments.
• Bachelor's degree in HR, Business Administration, Organizational Psychology, or related field.
• Strong stakeholder management and persuasive communication skills.
• Solid knowledge of Malaysian Labor Laws and Employment Act regulations.

Responsibilities

• Partner with Country Heads, E-Commerce Managers, and Brand/Sales Leads to translate priorities into HR/workforce strategies.
• Analyze team structure and productivity to identify bottlenecks and drive growth.
• Lead end-to-end performance management (KPIs/OKRs and incentive frameworks) for sales-driven teams.
• Establish metrics to measure live stream hosts, campaign teams, and overall efficiency.
• Drive high-performance culture and optimize compensation-to-performance alignment.
• Conduct workforce capacity planning aligned with revenue projections.
• Design upskilling/reskilling programs and leadership onboarding.
• Maintain employee engagement and retention in a high-tempo e-commerce environment.
• Ensure compliance with Malaysian Labor Laws and manage employee relations.

Skills

HR Generalist

Stakeholder mgmt

Analytical thinking

English

Bahasa Melayu

Mandarin (adv)

Labor Law

Communication

Education

Bachelor's degree in HR/Business/Org Psychology

Job description

Singapore-headquartered end-to-end consumer brand company

Backed by global investors ARES and Jungle Ventures; Seed and Series A completed

Category-leading brands across Southeast Asia

No.1 Kitchenware & Home Living GMV brand in Indonesia

Malaysia office located in Bangsar, Kuala Lumpur

Role Overview

We are looking for a strategic, performance-driven HR Generalist to join our DACHIN Malaysia team. In this role, you will act as a true business enabler, working directly with business leaders and commercial heads to drive workforce productivity, optimize sales team performance, build organizational capability, and align HR strategies with DACHIN’s revenue and expansion targets in Malaysia.

Key Responsibilities

Partner closely with Country Heads, E-Commerce Managers, and Brand/Sales Leads to understand business priorities and translate them into actionable HR and workforce strategies.

Act as a commercial thought-partner: analyze team structure, sales output, and team productivity to identify bottlenecks and unlock business growth.

Lead the end-to-end performance management lifecycle (KPIs, OKRs, and incentive/commission frameworks) tailored for e-commerce and sales-driven teams.

Establish clear metrics to measure individual and team efficiency (e.g., live stream host performance output, campaign team deliverables).

Drive high-performance culture, manage performance improvement plans (PIPs), and optimize compensation-to-performance alignment.

Conduct continuous workforce capacity planning and resource allocation aligned with revenue projections and business pipelines.

Design and implement targeted upskilling/reskilling programs, sales enablement workshops, and leadership onboarding.

Maintain strong employee engagement and retention strategies within a high-tempo e-commerce work environment.

Ensure compliance with Malaysian Labor Laws and manage internal employee relations/grievances constructively.

Key Requirements

Minimum 2-3 year of progressive HR experience, with at least 1 year in an HR Generalist role within E-Commerce, D2C Brands, Retail Tech, or fast-paced Commercial/Sales environments.

Bachelor’s degree in Human Resources, Business Administration, Organizational Psychology, or a related field.

Labor Law Knowledge, Solid understanding of Malaysian Labor Laws and Employment Act regulations.

Exceptional stakeholder management, persuasive communication, analytical thinking, and high adaptability to fast-changing business environments.

Fluency in English and Bahasa Melayu (Mandarin capability is an added advantage for stakeholder management).

Why Join Dachin?

Become part of a Singapore-headquartered regional consumer brand company with a strong track record of growth and market success across Southeast Asia.

Work with established brands that have achieved category leadership in the region.

Join the early team driving DACHIN's expansion in Malaysia and play a direct role in shaping the company's local growth.

Gain hands‑on experience managing major campaigns across TikTok Shop, Shopee, and Lazada, including double‑date promotions and platform‑mega sales events.

Enjoy strong career growth opportunities within a rapidly expanding regional organization.

Work from our office in Bangsar, the most accessible and vibrant business districts in Kuala Lumpur with easy access via public bus and LRT.

DACHINEG Malaysia Sdn Bhd

Specialty Retail 101-1,000 employees

Dachin is a Singapore-headquartered end-to-end consumer brand company scaling category-leading brands across Southeast Asia. Backed by global investors like ARES and Jungle Ventures, Dachin has completed Seed and Series A rounds and is entering a new stage of regional expansion.

We combine product innovation with full-channel brand management to drive sustainable growth. In Indonesia, our brand freemir has ranked No.1 in Kitchenware GMV on Shopee and TikTok Shop for 3 consecutive years. As we expand into Malaysia (Bangsar, KL), we are building a high‑performing team to drive our next phase of growth.

Dachin is a Singapore-headquartered end-to-end consumer brand company scaling category-leading brands across Southeast Asia. Backed by global investors like ARES and Jungle Ventures, Dachin has completed Seed and Series A rounds and is entering a new stage of regional expansion.

We combine product innovation with full-channel brand management to drive sustainable growth. In Indonesia, our brand freemir has ranked No.1 in Kitchenware GMV on Shopee and TikTok Shop for 3 consecutive years. As we expand into Malaysia (Bangsar, KL), we are building a high‑performing team to drive our next phase of growth.

What can I earn as a Human Resources Generalist