HNW Solutions Activation & Advisory Enablement, Principal

AIA Shared Services; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

AIA Shared Services in Malaysia is seeking a Senior Customer Marketing professional to support campaigns across insurance offerings. You will analyze our customer base, craft personalised offers across channels, and drive repeat purchases while collaborating with cross-functional teams in an Agile setting.

The role focuses on leveraging product knowledge to optimise cross-sell opportunities, heighten customer lifetime value, and deliver impactful marketing programs.

Qualifications

• Bachelor’s Degree in any discipline.
• 9 years working experience in the insurance or financial services industry, with a focus on products & customer campaigns.
• Knowledge of the insurance industry particularly from a product perspective will be beneficial – any prior experience on medical repricing efforts would be an added bonus
• Strong interpersonal and communications skills, with good stakeholder management capability
• Analytical skills and business acumen.

Responsibilities

• Understand and analyze our existing customer base across individual, takaful, corporate and digital platforms by customer segments.
• Run surveys, focus groups, leverage on digital and data to get insight to their behaviors, wants and needs.
• Pull all of this understanding together to develop strategies which drive repeat customer purchase, cross and upsell.
• Get to know our agency distribution workforce and other distribution channels.
• Understand what makes them tick, get consistent feedback, and adjust efforts accordingly.
• Perform analysis on how the different distribution channels are performing in order to form the right tactics.
• Build strong relationships and constantly align with our colleagues in the distribution teams on initiatives to drive better outcomes from our distribution channels.
• Develop, plan and execute effective marketing campaigns and customer offers.
• Familiarize yourself with how our front and back end systems work (agent sales platform, agent app, customer app, back end operating systems) in order to design campaign management processes that work.
• Understand AIA’s product suite and how to best leverage on these products to drive future cross and upsell.
• Operate under the Agile methodology.

Skills

Interpersonal skills

Communication skills

Stakeholder management

Analytical skills

Education

Bachelor's degree

Job description

FIND YOUR 'BETTER' AT AIA We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us. We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives. If you believe in better, we’d love to hear from you.

About the Role

Support the Customer Marketing unit. You’ll support the marketing campaigns and strategies to cross and upsell all insurance offerings to customers. You’ll create personalised and relevant offers delivered directly and through the distribution channels, to maximise customer life time value, and drive customer loyalty & repurchase. The person in this role will be working in an Agile manner, and hence must be open to new ways of working; as well as close collaboration with many x-functional teams to drive results.

Role and Responsibilities

• Understand and analyze our existing customer base across individual, takaful, corporate and digital platforms by customer segments.
• Run surveys, focus groups, leverage on digital and data to get insight to their behaviors, wants and needs.
• Pull all of this understanding together to develop strategies which drive repeat customer purchase, cross and upsell.
• Get to know our agency distribution workforce and other distribution channels.
• Understand what makes them tick, get consistent feedback, and adjust efforts accordingly.
• Perform analysis on how the different distribution channels are performing in order to form the right tactics.
• Build strong relationships and constantly align with our colleagues in the distribution teams on initiatives to drive better outcomes from our distribution channels.
• Develop, plan and execute effective marketing campaigns and customer offers.
• Familiarize yourself with how our front and back end systems work (agent sales platform, agent app, customer app, back end operating systems) in order to design campaign management processes that work.
• Understand AIA’s product suite and how to best leverage on these products to drive future cross and upsell.
• Operate under the Agile methodology.

Minimum Job Requirements

• Bachelor’s Degree in any discipline
• 9 years working experience in the insurance or financial services industry, with a focus on products & customer campaigns.
• Knowledge of the insurance industry particularly from a product perspective will be beneficial – any prior experience on medical repricing efforts would be an added bonus
• Strong interpersonal and communications skills, with good stakeholder management capability
• Analytical skills and business acumen

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

“Better” starts with people who reimagine what is possible and turn ideas into meaningful action. At AIA, you will contribute in your own way, help shape outcomes that matter and collaborate with colleagues across disciplines, teams, markets and levels. We will support you to broaden your perspective, strengthen your capabilities and grow your impact. Together, we challenge assumptions, learn from one another and find better ways forward. Bring your ambition, experience and ideas to AIA, and help shape what “better” looks like.

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