Head of Solution Sales

Airswift; Malaysia; On-site; MYR 350,000 - 520,000; Full time

Job summary

Airswift is seeking a Head of Sales – Asia Pacific to lead revenue growth across APAC for measurement & industrial solutions in the energy sector. The role covers Malaysia, Thailand, Indonesia, Vietnam, Singapore, Brunei, Australia, China, India and more, with a focus on upstream to downstream projects.

The successful candidate will develop regional strategies, coach a distributed sales team, manage budgets and forecasts, and drive strategic partnerships with NOCs/IOCs and EPCs.

Qualifications

• 10+ years of experience in sales leadership in the energy/industrial solutions sector.
• Proven track record leading multi-country APAC sales teams.
• Bachelor’s in engineering; MBA is advantageous.

Responsibilities

• Lead regional sales strategy and multi-country execution across APAC.
• Drive BD with NOCs, IOCs, EPCs, FPSO operators, and system integrators.
• Set regional targets, oversee budgets, and forecast revenue.
• Provide leadership to geographically dispersed sales teams and partners.
• Represent the company at APAC industry conferences and events.
• Ensure compliance with ISO/API/OIML/QHSE standards.

Skills

Flow measurement equipment

Gas & liquid metering

Sampling systems

Digitalisation & automation trends

Contract negotiation

Leadership & strategic planning

APAC region experience

Education

Bachelor’s degree in engineering

MBA (advantage)

Job description

Head of Sales – Asia Pacific (Measurement & Industrial Solutions)

Position Overview

The Head of Sales (Asia Pacific) will lead and drive all commercial and business development activities across the APAC region for measurement systems and industrial solutions within the Energy sector. The role requires deep industry expertise, strong regional market understanding, and proven success in handling complex sales opportunities across diverse markets such as Malaysia, Thailand, Indonesia, Vietnam, Singapore, Brunei, Australia, China, India, and the wider APAC corridor. This executive leader will develop regional strategies, manage key customer relationships, guide the sales team across multiple countries, and ensure consistent revenue growth while strengthening the company's market presence in the upstream, midstream, and downstream segments.

Your main responsibilities:

1. Regional Sales Leadership & Strategy
   • Develop and execute a multi-country sales strategy tailored to APAC market dynamics.
   • Set sales targets for individual countries and oversee regional performance KPIs.
   • Provide leadership, coaching, and direction to a geographically dispersed sales team.
   • Oversee regional sales budgets, resource planning, and revenue forecasting.
2. Business Development Across APAC
   • Lead business development efforts with national oil companies (NOCs), international oil companies (IOCs), EPC contractors, FPSO operators, and system integrators across the region.
   • Manage strategic customer engagements with key APAC players such as:
     • PETRONAS, PTT & PTTEP, PERTAMINA, Shell, ENI, ExxonMobil, Chevron, Woodside, Santos, CNOOC, SINOPEC, ONGC, and major EPCs in Korea/Japan/China.
   • Drive early-phase project involvement during pre-FEED, FEED, EPCIC, and Life Cycle Management.
3. Technical & Solution Expertise
   • Provide leadership on measurement technologies and solutions including:
     • Ultrasonic, turbine, Coriolis, and differential pressure flow measurement
     • Gas and liquid metering systems
     • Sampling skids, analyzers, chromatographs
     • Metering control systems, SCADA, RTU/PLC automation
     • Digital metering, remote monitoring, IoT
   • Support regional customers with technical reviews, compliance checks (API, ISO, OIML), and technical solution presentations.
4. Multinational Cross-Functional Collaboration
   • Coordinate with regional sales office for efficient sales and marketing activities.
   • Support regional partner and distributor development to expand coverage.
   • Project pursuit and regional coordination.
5. Market Expansion & Strategic Partnerships
   • Identify emerging opportunities in LNG, FPSOs, deepwater projects, petrochemicals, CCUS, hydrogen, and refinery modernization within the region.
   • Build partnerships with regional EPCs and technology providers in Southeast Asia, South Korea, Japan, China, and Australia.
   • Represent the company at APAC industry conferences, energy summits, and technical forums.
6. Policy & Compliance
   • To ensure all work and tasks are carried out in accordance with the Companies ISO 9001, ISO 14001 & OHSAS 18001 QHSE Procedures.

Competencies

• Strong understanding of:
  • Flow measurement equipment (USM, Coriolis, turbine, etc.)
  • Gas & liquid metering systems and calibration practices
  • Sampling systems and analysers
  • Digitalisation & industrial automation trends
  • Compliance with standards (API, ISO, OIML, IEC)
• Ability to engage with technical decision-makers across different markets.
  • Excellent in leadership and inter-personal skill
  • Proven experience in APAC region
  • Strong understanding of the energy industry
  • Proven experience in process instrumentation or automation business
  • Excellent contract negotiation skills
  • Fully versed in contract terms and conditions
  • Excellent in strategic planning and sales channel partner management
  • Knowledge in custody transfer or measurements will be an advantage
  • Senior management testimony
  • Excellent in business networking
• Leadership & Soft Skills
  • Strong leadership skills to manage a multicultural, geographically distributed sales team.
  • Excellent stakeholder management and negotiation skills across varied APAC business cultures.
  • Strong communication skills and ability to present complex technical solutions clearly.
  • High resilience, business acumen, and customer-centric mindset.

Education / Qualifications

• Proven track records or testimonial as the Sales Director or Head of Sales function with at least of 10 years of experience.
• Bachelor’s degree in engineering (Mechanical, Instrumentation, Electrical, Chemical, Petroleum, Automation, or related)
• MBA is an advantage

Base: Kuala Lumpur

Travel required (approx. 30–50%).