Branding & Communication Specialist

Alta Exchange; Kuala Lumpur; Sur place; MYR 120 000 - 180 000; Plein temps

Résumé du poste

Alta Alternative Exchange seeks a Branding and Communications Specialist based in Malaysia to lead branding, communications, and marketing for financial products across Malaysia and Southeast Asia. The role covers events, social media, email campaigns, paid ads, and content creation aimed at investors, issuers, and financial intermediaries.

The ideal candidate will execute hands-on campaigns, analyze performance data, and help shape Alta's brand presence in the regional financial community,

Qualifications

• Degree in Marketing, Communications, Branding, Finance, or related field is required.
• 3–5 years of branding, communications or marketing experience in financial services or fintech.
• Experience with B2B, institutional or capital markets marketing is a strong plus.
• Event planning & execution for virtual and hybrid formats across Malaysia/SEA.
• Strong copywriting, content calendars and messaging across channels.

Responsabilités

• Plan and execute end-to-end branding & marketing campaigns for financial products.
• Manage investor-facing events (virtual & hybrid) across Malaysia and SEA.
• Support media relations and PR strategies with regional financial media.
• Monitor KPIs, analyze performance data, and report to management.
• Ensure regulatory compliance of marketing materials with MAS/SC guidelines.

Connaissances

Branding

Communications

Marketing

Event planning

Content creation

Digital marketing

Analytics

Budgeting

Cross-functional

Investor relations

Formation

Bachelor's degree

Finance/Marketing focus

Outils

Google Ads

LinkedIn Ads

Meta Ads

Google Analytics

Excel/Sheets

Description du poste

We’re Building the Future of Capital Markets; enabling entrepreneurship, job creation, financial inclusion, and economic resilience

As Asia's leading securities brokerage, regulated exchange and fund management platform for alternative investments, Alta is at the forefront of building critical capital market infrastructure. We believe that access to capital markets are pivotal in all economies, we recognize that our role in building this critical infrastructure goes beyond facilitating trades; it paves the way for entrepreneurship, job creation, financial inclusion, and economic resilience, fostering a brighter future for emerging markets and economies.

Empowering Private Markets: Through our Digital Exchange, we enable the tokenization and digital custody of alternative assets. This end-to-end solution simplifies and expedites the trading of smaller asset blocks, ultimately facilitating access and liquidity in private markets.

Innovative Financial Ecosystem: Our journey has seen us transition from securities trading and distribution of comprehensive products, including equities, private credit, funds, and asset-backed securities ("ABS") (representing Real World Assets ("RWA") like whiskies, wines, art, watches, and real estate) to include fund management and digital custody services.

Established in 2016 and headquartered in Singapore, Alta operates offices globally. We welcome energetic and creative individuals to be part of this ambitious journey with us.

About The Role

Alta Alternative Exchange is looking for a Branding and Communications Specialist to be based in Malaysia, supporting marketing operations and regional communications across Malaysia and Southeast Asia. This role focuses on marketing and branding for financial products and services, helping position Alta as a trusted platform for alternative investments across private capital markets, private credit, climate technology, rare metals, and real-world assets. The scope covers event management, social media, email marketing, paid advertising, and content marketing aimed at investors, issuers, and financial intermediaries. The ideal candidate is equally comfortable executing hands‑on campaigns and investor events as they are analyzing performance data, while also helping shape Alta's brand presence in the regional financial community through PR and media relations.

Some Of The Key Responsibilities Include

ECF Campaign Marketing & Issuer Support

• Plan and execute end-to-end marketing for each ECF campaign, from pre-launch through to close, working with issuers on their campaign story and pitch materials while engaging investors throughout.
• Grow Alta's issuer pipeline and investor community, including through ecosystem partners such as accelerators, angel networks, venture capital/private equity, financial institution partners, family offices, etc.
• Keep up with ECF market and regulatory developments, and turn these insights into campaign ideas.
• Public speaking and presentations as needed.
• Travel within Malaysia and occasionally across Southeast Asia as required.

Marketing Operations & Campaign Execution

• Handle day-to-day marketing operations, including email marketing, paid advertising, and social media content marketing targeted at investor, issuer, and partner audiences.
• Manage and execute investor-facing events (virtual and hybrid), such as webinars, product briefings, and industry roundtables, across Malaysia and the Southeast Asian region.
• Ensure the accuracy, timeliness, and regulatory compliance of campaign execution, working with Compliance to review marketing materials against applicable financial promotion and advertising requirements.
• Contribute to content marketing campaigns, including production, editorial, and content creation, with a focus on investor education, market insights, and product explainers for alternative investment offerings.

Performance & Budget Management

• Monitor business activities, performance, and key KPIs, including investor acquisition, lead quality, and engagement metrics.
• Analyze data and assess trends to determine actions that optimize performance.
• Contribute to campaign proposals and performance reports for management.
• Manage the marketing budget, including monitoring and tracking associated costs.
• Manage and enhance relationships with vendors, including agencies, event partners, and financial media platforms.

Communications & Cross-Functional Collaboration

• Support regional communications initiatives, media relations, and public relations strategies in Malaysia and Southeast Asia, including engagement with financial and business media.
• Work closely with sales, business development, and compliance teams to align communications and marketing campaigns with business objectives and regulatory requirements.

About You

• Degree in Marketing, Communications, Branding, Finance, or a related field, with 3 to 5 years of relevant experience in branding, communications, or marketing within financial services, such as asset management, capital markets, private banking, wealth management, or fintech.
• Familiarity with investment products (e.g., equity crowdfunding, peer-to-peer lending, private equity, private credit, bonds, funds, or digital/tokenised assets) and the ability to communicate them clearly to both retail and institutional audiences.
• Prior exposure to B2B, institutional, or capital markets marketing is a strong plus.
• Experience in event planning and execution, including virtual and hybrid formats across Malaysia and SEA, along with social media content marketing and community management, ideally for investor or financial professional audiences.
• Hands-on experience with email marketing platforms and paid advertising (e.g., Google Ads, LinkedIn Ads, Meta Ads), including awareness of platform restrictions on financial services advertising.
• Understanding of financial marketing regulations and compliance processes (e.g., guidelines from the Securities Commission Malaysia or MAS) is highly advantageous.
• Strong analytical skills, with comfort working across KPIs, campaign performance data, and reporting tools (e.g., Google Analytics, Excel/Sheets).
• Solid grasp of budget management, cost tracking, and vendor management and negotiation.
• Experience supporting media relations and PR strategies, ideally with financial and business media contacts in Malaysia and/or Southeast Asia.
• Strong understanding of brand positioning and messaging consistency across channels, with content creation and editorial skills (copywriting, campaign messaging, content calendars), including the ability to turn complex financial concepts into clear, accurate, and engaging content.
• Ability to translate business objectives into branding/communications initiatives, with strong cross-functional collaboration skills, particularly with sales and compliance teams.
• Detail-oriented, with the ability to manage multiple campaigns and events simultaneously, and comfortable working autonomously in a fast-paced, regulated financial environment.
• Able to travel within Malaysia and occasionally across Southeast Asia.