Head of Marketing

Agensi Pekerjaan Great Pyramid Sdn Bhd; Kuala Lumpur; On-site; MYR 180,000 - 360,000; Full time

Job summary

Agensi Pekerjaan Great Pyramid Sdn Bhd in Malaysia is seeking a Head of Marketing to build the brand and marketing function for a Forex/CFD brokerage. You will lead positioning, GTM, and growth across organic and paid channels, shaping the team from early stage.

The role requires 5+ years in financial services marketing leadership, with hands-on launch experience, regulatory awareness, and a track record of delivering measurable outcomes through brand development, SEO, content and paid campaigns.

Qualifications

• Minimum 5 years in marketing leadership in financial services.
• At least 3 years leading regional or international marketing teams.
• Proven track record launching or building a brokerage brand from early stage.
• Strong knowledge of brand development, SEO, website growth, social media, content marketing, and paid acquisition.
• Ability to build a team and manage external agencies while hands-on during launch.
• Forex/CFD brokerage experience.
• Bachelor's degree in Marketing, Business, Finance, Communications or related field.
• Commercial judgment and data literacy.
• Stakeholder communication and familiarity with financial advertising compliance.

Responsibilities

• Build the brand and marketing department from an early stage.
• Own positioning, go-to-market, organic and paid growth, and the marketing team.
• Develop brand positioning, audience segmentation, messaging, identity guidelines, and phased market-entry strategy.
• Launch roadmap across website, social channels, PR, content and paid campaigns.
• Oversee SEO roadmap and multilingual website when required.
• Manage social media presence and editorial calendars, partnerships with media and events.
• Plan and optimize paid digital acquisition across channels and manage budgets.
• Create marketing dashboards, budgets, reporting cadence, and quarterly objectives.
• Collaborate with BD, Product, Sales, IT, Compliance and Risk; ensure compliant promotions.

Skills

Brand development

SEO

Website growth

Social media operations

Content marketing

Paid acquisition

Leadership

Team building

Data literacy

Stakeholder communication

Education

Bachelor's degree in Marketing, Business, Finance, Communications or a related field

Job description

About the job

Our client is a Malaysia-based digital operations and business process outsourcing (BPO) provider specializing in technology-enabled customer experience, digital enablement, and process consulting.

The are looking for an experience Head of Marketing to supports the launch and growth of a Forex / CFD brokerage brand.

Job scope:

You will build the brand and the marketing department from an early stage, owning positioning, go-to-market, organic and paid growth, and the team that delivers it.

Brand Strategy & Go-to-Market:

• Develop the brand positioning, target-audience segmentation, messaging, identity guidelines and phased market-entry strategy.
• Build a coordinated launch roadmap across the website, social channels, PR, content and paid campaigns.
• Research competitors, customer needs and priority markets to inform differentiated brand positioning.

SEO, Website &Organic Growth:

• Own the SEO roadmap covering technical SEO, on-page optimization, keyword strategy, content architecture and authority-building.
• Partner with web, product and compliance teams to launch and optimize credible, conversion-focused multilingual website where required.
• Set baselines and report organic traffic, search visibility, qualified leads and website conversion performance.

Media, Content & Public Relations:

• Build and operate the brand's social media presence across relevant channels such as LinkedIn, YouTube, Facebook, Instagram, TikTok and X.
• Oversee editorial calendars, content production, community management, media relations, reputation management and industry publications.
• Evaluate KOL, influencer, financial-media and event partnerships with clear commercial and compliance criteria.

Digital Marketing & Growth:

• Plan and optimize paid digital acquisition across appropriate channels, including Google Ads, Meta, SEM and other approved platforms.
• Coordinate landing pages, marketing automation, lead nurturing and conversion experiments with business and technology teams.
• Manage campaign budgets and measure CPL, CPA, CAC, conversion, ROI and ROAS where attributable.

Build the Marketing Department:

• Design the initial operating model, hiring plan, job scopes, workflows and agency/vendor strategy.
• Recruit, coach and manage brand, SEO, content, social media, performance marketing and creative capabilities as business needs evolve.
• Create marketing dashboards, budgets, reporting cadence and quarterly performance objectives.

Stakeholder & Regulatory Collaboration:

• Collaborate with Business Development, Product, Sales, IT, Compliance and Risk on launches and growth priorities.
• Ensure advertising claims, promotions, disclosures and media activities are reviewed for applicable market and financial-promotion rules.
• Present marketing plans, progress, investment cases and performance insights to business leadership.

Requirement:

• Prior experience working at a CySEC-regulated brokerage in Cyprus or an ASIC-regulated brokerage in Australia is required.
• At least 5 years of marketing leadership experiencein financial services, and at least 3 years managing regional or international marketing teams.
• Demonstrated experience launching or materially building a brokerage brand or marketing function from an early stage; able to show specific ownership and measurable outcomes.
• Strong working knowledge of brand development, SEO, website growth,social/media operations, content marketing and paid acquisition.
• Ability to build a team and manage external agencies while remaining hands‑on during the launch phase.
• Forex / CFD brokerage background.
• Bachelor's degreein Marketing, Business, Finance, Communications or a relatedfield.
• Commercial judgment.
• Data literacy.
• Stakeholder communication.
• Familiarity with financial advertising compliance.