Head of Marketing

Great Pyramid; Kuala Lumpur; On-site; MYR 200,000 - 450,000; Full time

Job summary

Great Pyramid is seeking an experienced Head of Marketing to launch and scale a Forex/CFD brokerage brand in Malaysia. You will own brand positioning, go-to-market, and the marketing ecosystem including SEO, content, social media, and paid channels.

The role requires steering a small, capable team during launch, coordinating with Compliance and Sales, and building dashboards to measure CAC, ROAS, and lead quality. A strong financial services background is essential.

Qualifications

• Minimum 5 years of marketing leadership in financial services.
• At least 3 years managing regional or international marketing teams.
• Experience launching or building a brokerage brand from early stage.
• Forex / CFD brokerage background.
• CySEC-regulated or ASIC-regulated brokerage experience is required.
• Bachelor's degree in Marketing, Business, Finance, or Communications.
• Strong data literacy and stakeholder communication.
• Familiarity with financial advertising compliance.

Responsibilities

• Lead Brand Strategy and go-to-market planning for a Forex/CFD brand.
• Own SEO roadmap, multilingual website and organic growth.
• Build and manage media, content, and PR programs across channels.
• Plan paid digital acquisition and conversion optimization.
• Design operating model, hiring plan and agency strategy.
• Collaborate with cross-functional teams and Compliance.

Skills

Brand development

SEO

Content marketing

Paid acquisition

Social media management

Team leadership

Data literacy

Stakeholder communication

Regulatory compliance

Education

Bachelor's degree in Marketing, Business, Finance, Communications

Job description

Our client is a Malaysia-based digital operations and business process outsourcing (BPO) provider specializing in technology-enabled customer experience, digital enablement, and process consulting.

The are looking for an experience Head of Marketing to supports the launch and growth of a Forex / CFD brokerage brand.

Job scope:

You will build the brand and the marketing department from an early stage, owning positioning, go-to-market, organic and paid growth, and the team that delivers it.

Brand Strategy & Go-to-Market:

• Develop the brand positioning, target-audience segmentation, messaging, identity guidelines and phased market-entry strategy.
• Build a coordinated launch roadmap across the website, social channels, PR, content and paid campaigns.
• Research competitors, customer needs and priority markets to inform differentiated brand positioning.

SEO, Website &Organic Growth:

• Own the SEO roadmap covering technical SEO, on-page optimization, keyword strategy, content architecture and authority-building.
• Partner with web, product and compliance teams to launch and optimize credible, conversion-focused multilingual website where required.
• Set baselines and report organic traffic, search visibility, qualified leads and website conversion performance.

Media, Content & Public Relations:

• Build and operate the brand’s social media presence across relevant channels such as LinkedIn, YouTube, Facebook, Instagram, TikTok and X.
• Oversee editorial calendars, content production, community management, media relations, reputation management and industry publications.
• Evaluate KOL, influencer, financial-media and event partnerships with clear commercial and compliance criteria.

Digital Marketing & Growth:

• Plan and optimize paid digital acquisition across appropriate channels, including Google Ads, Meta, SEM and other approved platforms.
• Coordinate landing pages, marketing automation, lead nurturing and conversion experiments with business and technology teams.
• Manage campaign budgets and measure CPL, CPA, CAC, conversion, ROI and ROAS where attributable.

Build the Marketing Department:

• Design the initial operating model, hiring plan, job scopes, workflows and agency/vendor strategy.
• Recruit, coach and manage brand, SEO, content, social media, performance marketing and creative capabilities as business needs evolve.
• Create marketing dashboards, budgets, reporting cadence and quarterly performance objectives.

Stakeholder & Regulatory Collaboration:

• Collaborate with Business Development, Product, Sales, IT, Compliance and Risk on launches and growth priorities.
• Ensure advertising claims, promotions, disclosures and media activities are reviewed for applicable market and financial-promotion rules.
• Present marketing plans, progress, investment cases and performance insights to business leadership.

Requirement:

• Prior experience working at a CySEC-regulated brokerage in Cyprus or an ASIC-regulated brokerage in Australia is required.
• At least 5 years of marketing leadership experiencein financial services, and at least 3 years managing regional or international marketing teams.
• Demonstrated experience launching or materially building a brokerage brand or marketing function from an early stage; able to show specific ownership and measurable outcomes.
• Strong working knowledge of brand development, SEO, website growth,social/media operations, content marketing and paid acquisition.
• Ability to build a team and manage external agencies while remaining hands‑on during the launch phase.
• Forex / CFD brokerage background.
• Bachelor’s degreein Marketing, Business, Finance, Communications or a relatedfield.
• Commercial judgment.
• Data literacy.
• Stakeholder communication.
• Familiarity with financial advertising compliance.