Head of Marketing

Oktis; Malaysia; Remote; MYR 200,000 - 420,000; Full time

Job summary

Oktis is partnering with a mid tier Asia based B2C iGaming operator to appoint a Head of Marketing to transform the top of the funnel across acquisition and brand in Southeast Asia. The role is fully remote and reports to the CEO, with strategic autonomy to build a high-performing growth team.

You will lead the go-to-market engine, define the brand narrative and explore non-traditional channels to reach customers, while balancing short-term revenue with long-term brand equity.

Qualifications

• Proven track record as Head of Marketing or similar executive role.
• Experience delivering measurable growth in brand and acquisition.
• Experience in iGaming or highly regulated digital sectors.
• Executive leadership with cross-functional team scaling.
• Ability to explore and scale non-traditional channels.

Responsibilities

• Own top-of-funnel acquisition and brand growth across Southeast Asia.
• Own performance across full funnel, optimise CAC and payback.
• Define core positioning, audience and brand narrative.
• Integrate campaigns, creators, content and sponsorships into a cohesive strategy.
• Balance budget between short-term revenue and long-term brand equity.
• Establish evaluation systems for brand awareness and performance metrics.
• Build, mentor and align marketing teams with clear ownership and timelines.

Skills

Executive leadership

Brand architecture

Acquisition growth

Growth funnels

Performance marketing

iGaming industry experience

Job description

Job Overview

OKTIS is partnering with a mid tier Asia based B2C iGaming operator to appoint a Head of Marketing to transform the top of the funnel across acquisition and brand in Southeast Asia. The business wants to innovate well beyond traditional social media and paid social, and needs someone who can find, test and scale new ways to reach and win customers.

You will lead the go-to-market engine and define the brand narrative, working in direct partnership with the CEO, with strategic autonomy and the budget to build a high-performing growth team. This role suits a senior executive or head of department looking for a wider scope than traditional marketing. The role is fully remote.

Responsibilities

• Own top-of-funnel acquisition and brand growth across Southeast Asia, developing new channels beyond traditional social media and paid social.

• Own performance across the full funnel, optimising acquisition costs, retention and payback periods to drive high-value customer growth.

• Define core positioning, target audience and brand narrative so the brand is the memorable leader in its space.

• Integrate campaigns, creators, content and sponsorships into a cohesive strategy that boosts organic traffic and conversions.

• Balance the budget between short-term revenue generation and long-term brand equity, based on clear evidence.

• Establish evaluation systems that measure brand awareness and performance marketing against their proper metrics.

• Build, mentor and align high-performing marketing teams around clear ownership, execution timelines and review cycles.

Requirements

• Proven track record in the same or similar position in the iGaming industry.

• A proven track record of executing and delivering, not just setting strategy.

• Executive leadership experience driving both brand architecture and measurable growth funnels.

• Experience growing acquisition and brand through innovative channels beyond traditional social media and paid social.

• Strong commercial judgement: knowing when to stop, pivot or aggressively scale campaigns.

• Deep market intuition and customer understanding beyond software tools and tactical execution.

• Proven ability to translate big-picture strategy into clear team ownership and operational accountability.

• Preferred spoken languages: English and Mandarin/Cantonese.

• Experience scaling product-led and sales-led growth, or guiding a business through major growth phases, funding rounds or acquisitions, is a plus.