Head of Market Intelligence & ROI Analytics

AirBorneo; Kuching; On-site; MYR 120,000 - 210,000; Full time

Job summary

AirBorneo in Kuching, Sarawak is seeking a senior Market Intelligence Lead to drive data‑driven commercial decisions and strengthen the airline's market position. You will lead market insights, build dashboards, and monitor competitors while collaborating with Marketing and Operations to optimize performance.

Responsibilities include identifying new market opportunities, measuring ROI on campaigns, and supporting pricing and revenue strategy through consumer analytics and demand forecasting.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Data Analytics or related field.
• Minimum 5 years' experience in market research, analytics or commercial strategy, preferably in aviation, travel or a related consumer industry.
• Strong analytical and data interpretation skills, with proficiency in reporting/dashboard tools (Excel, Power BI or similar).
• Good understanding of market research methods and competitor analysis.
• Strong communication and stakeholder management skills.

Responsibilities

• Market Intelligence: Build and maintain dashboards and competitor analysis frameworks to support evidence-based commercial decisions.
• Growth & Performance: Identify new market opportunities and measure marketing ROI and campaign effectiveness against commercial KPIs.
• Strategy & Collaboration: Support pricing and revenue strategy through consumer analytics and demand forecasting, in alignment with Commercial and Operations teams.

Skills

Analytics

Market research

Stakeholder management

Dashboard reporting

Education

Bachelor's Degree

Tools

Excel

Power BI

Job description

AirBorneo in Kuching, Sarawak is seeking a senior Market Intelligence Lead to drive data‑driven commercial decisions and strengthen the airline's market position. You will lead market insights, build dashboards, and monitor competitors while collaborating with Marketing and Operations to optimize performance.

Responsibilities include identifying new market opportunities, measuring ROI on campaigns, and supporting pricing and revenue strategy through consumer analytics and demand forecasting.