Senior Media Planning & Key Accounts Strategist

AirBorneo; Kuching; On-site; MYR 90,000 - 150,000; Full time

Job summary

AirBorneo in Malaysia's Kuching, Sarawak, seeks a Senior Executive, Media Planning and Key Account to drive media investments across digital, print and OOH, and to optimise spend while maximising reach.

The role requires a Bachelor's degree and at least 3 years in media planning or related fields, with strong negotiation and analytics skills to grow revenue from priority accounts and report outcomes to stakeholders.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business or a related field.
• Minimum 3 years' relevant experience in media planning, digital marketing or key account management, preferably in aviation, travel or FMCG.
• Familiar with digital, print and out-of-home (OOH) media planning and buying.
• Good negotiation, communication and relationship management skills.
• Able to use reporting/analytics tools to track campaign and account performance.

Responsibilities

• Media planning and execution across digital, print and OOH to maximise reach, conversions and spend efficiency.
• Manage relationships with media agencies, publishers and partners for effective campaigns.
• Develop marketing plans for priority accounts and track media performance for stakeholders.

Skills

Negotiation

Communication

Relationship management

Reporting & analytics

Media planning

Education

Bachelor's Degree in Marketing, Communications, Business

Job description

AirBorneo in Malaysia's Kuching, Sarawak, seeks a Senior Executive, Media Planning and Key Account to drive media investments across digital, print and OOH, and to optimise spend while maximising reach.

The role requires a Bachelor's degree and at least 3 years in media planning or related fields, with strong negotiation and analytics skills to grow revenue from priority accounts and report outcomes to stakeholders.