Head of Growth & Monetization

Thousands Of Years Media Sdn Bhd; Kuala Lumpur; Presencial; MYR 280.000 - 520.000; Jornada completa

Descripción de la vacante

Thousands Of Years Media Sdn. Bhd. (ToYm) is seeking a Head of Growth & Monetization to build repeatable growth and revenue systems across ToYm businesses, digital products and customer channels.

You will own growth strategy, demand generation and monetisation, connecting acquisition, engagement, conversion and commercial outcomes. This role spans across content, technology and commerce, with scope for organic discovery, partnerships and new monetisation models.

Formación

• Experience delivering measurable commercial results across consumer platforms, e-commerce, subscriptions, or media.
• Ability to build repeatable growth playbooks and ownership of growth metrics.

Responsabilidades

• Develop growth strategy and demand-generation programmes across channels.
• Improve conversion, engagement, retention and monetisation opportunities.
• Lead growth teams and manage budgets with clear performance dashboards.
• Collaborate with product, content, sales, marketing and data to turn strategy into results.

Conocimientos

Growth strategy

Demand generation

Lifecycle marketing

Monetisation

Analytics

Partnerships

Budget management

Team leadership

Conversion optimization

Herramientas

Google Analytics

A/B testing

CRM systems

Descripción del empleo

Company: Thousands of Years Media Sdn. Bhd. (ToYm)

Grow the Audience. Convert Demand. Build Sustainable Revenue

ABOUT THE OPPORTUNITY

At ToYm, our mission is: “Let the world to have more joy and happiness because of our existence.”

We operate across entertainment, education, technology and marketing, developing content, platforms and commercial offerings that connect businesses with audiences and customers.

We are seeking a Head of Growth & Monetization to build repeatable growth and revenue systems across relevant ToYm businesses, digital products and customer channels.

The remit may include audience-led products such as BiteShorts, digital commerce, branded content, campaigns and future business initiatives—not a single app or acquisition channel.

Your mission is to connect acquisition, engagement, conversion and commercial outcomes.

We want someone who can grow valuable audiences and demand, then develop sustainable ways for that growth to create business value.

WHY THIS OPPORTUNITY IS DIFFERENT

You will work across a portfolio where content, marketing, technology and commerce intersect.

This means the opportunity to build growth models beyond conventional media buying: organic discovery, partnerships, referrals, lifecycle marketing, new offers and digital monetisation.

You will collaborate with Product, Content, Sales, Marketing, Merchant Partnerships, Data and Management to turn growth strategies into measurable results.

WHAT YOU WILL OWN

1. Growth Strategy & Demand Generation

• Develop growth plans for assigned businesses, platforms and offerings, with defined audiences and commercial objectives.
• Build acquisition and demand-generation programmes across paid media, organic search, social, creators, referrals, partnerships and content distribution.
• Identify the channels and customer segments that can scale efficiently.
• Work with Sales and Client Services teams to support qualified leads and commercial opportunities where relevant.

2. Conversion, Engagement & Retention

• Improve the journey from awareness to activation, purchase or other meaningful customer action.
• Work with Product and Content teams to reduce drop-off and increase engagement and repeat activity.
• Develop lifecycle, re-engagement, referral and loyalty approaches appropriate to each business model.
• Develop and optimise revenue opportunities appropriate to each offering, including advertising, branded content, paid digital content, subscriptions, commerce, merchant programmes and partnerships.
• Work across teams to improve pricing tests, offers, conversion journeys and monetisation performance, with necessary management approval.
• Balance near-term revenue with customer experience and long-term value.
• Manage assigned growth budgets and evaluate returns using relevant measures such as CAC, CPI, conversion, ROAS, LTV, payback and revenue contribution.
• Test channels, messaging, creatives, promotions and growth mechanisms; scale what works and stop what does not.
• Maintain dashboards and clear reviews showing performance, reasons for changes and next actions.
• Establish growth priorities, ownership and a disciplined operating rhythm.
• Lead and develop growth talent and coordinate with cross-functional teams.
• Distinguish between revenue booked, revenue collected, profitability and sustainable growth when evaluating performance.
• Build repeatable playbooks rather than relying on isolated campaigns.

WHAT SUCCESS LOOKS LIKE

• Growth in qualified audiences, customers and commercial demand.
• Acquisition and marketing spend that becomes more efficient over time.
• Better conversion, engagement and retention where applicable.
• Measurable revenue contribution and stronger unit economics.
• New monetisation initiatives validated by actual customer response.
• A growth function that delivers reliably, with clear accountability.

WHO WE ARE LOOKING FOR

We want a growth leader with a track record of personally delivering measurable commercial results—not simply overseeing activity or reporting a team’s numbers as their own.

Relevant achievements may come from consumer platforms, e-commerce, subscriptions, digital advertising, media, marketplaces, content businesses or other growth-driven companies.

Be prepared to demonstrate:

• What you grew, the starting position and the result.
• Budgets or resources you personally controlled and how you allocated them.
• The channels, campaigns or monetisation models you developed.
• Changes in CAC, conversion, retention, ROAS, LTV or revenue where relevant.
• A difficult growth decision you made and what you learned.
• How you led people and reproduced results, rather than achieving a one-time win.

SKILLS & QUALITIES THAT MATTER

Growth strategy; performance and organic marketing; acquisition economics; lifecycle growth; conversion optimisation; monetisation models; experimentation; analytics; partnerships; budget management; commercial judgement; stakeholder alignment; team leadership.

We value integrity, ownership, customer focus, the ability to make trade-offs and the drive to turn evidence into action.

We do not impose an arbitrary degree or years-of-experience threshold in place of demonstrated performance.

OUR VALUES

• CUSTOMER-CENTRIC
• PURPOSE-DRIVEN & RESULTS-ORIENTED
• TEAMWORK
• RESPONSIBILITY
• EFFECTIVE EXECUTION
• HUMBLE & LEARNING
• PURSUIT OF EXCELLENCE
• CONTINUOUS INNOVATION
• CONTRIBUTE TO SOCIETY

REWARDS & GROWTH

• Influence growth and monetisation across multiple ToYm products and business lines.
• Work with content, product, marketing and commercial leaders to develop new opportunities.
• Build and lead a growth function with meaningful ownership of results.
• Expand your leadership scope as ToYm’s businesses grow.

You have built growth that lasts, understand the economics behind it and can show how your decisions converted attention and demand into business results.

You want to build the engine—not just run the next campaign.