Data and Growth Analyst

Thousands Of Years Media Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Thousands of Years Media Sdn Bhd (ToYm) seeks a Data and Growth Analyst to build the data foundation behind BiteShorts. You will understand user sources, costs, usage, retention drivers, and monetisation to turn analysis into decisions.

You will own dashboards across acquisition, activation, engagement, retention, conversion, revenue and LTV; measure CPI/CAC/ROAS; support growth tests; and translate insights into action to drive measurable growth.

Qualifications

• We value the analysis you conducted and its impact over formal years or degrees.
• Strong Excel/Google Sheets skills are essential; SQL, GA4, Firebase, AppsFlyer/Adjust, Mixpanel/Amplitude and BI tools are valuable.

Responsibilities

• Build dashboards covering acquisition, activation, engagement, retention, conversion, revenue and LTV.
• Analyse funnels, cohorts, attribution, segmentation and retention to identify drop-offs and opportunities.
• Measure CPI, CAC, CPA, ROAS and inform budget decisions on where to invest.
• Define measurement plans for Growth experiments and support A/B tests.
• Prepare weekly reports explaining changes, rationale and recommended actions.

Skills

Data Analytics

Growth Analytics

Funnel & Cohort Analysis

Attribution

A/B Testing

Data Validation

CPI / CAC / LTV / ROAS

Retention Analysis

Commercial Reporting

Tools

SQL

GA4

Firebase

AppsFlyer

Adjust

Mixpanel

Amplitude

BI tools

Excel

Google Sheets

Job description

Turn Data Into Decisions. Find Growth Opportunities. Prove What Works.

At Thousands of Years Media Sdn. Bhd. (ToYm), we are looking for a Data and Growth Analyst to build the data foundation behind BiteShorts. Understand where users come from, what they cost, how they use the app, why they stay or leave, and which activities generate business value. Turn analysis into decisions—not just reports.

Why This Opportunity Is Different

BiteShorts combines entertainment content, user growth, product experience and monetisation. Your analysis will influence investment, product priorities and growth experiments.

What You Will Own

1. Build the Growth Data Foundation

Build dashboards covering acquisition, activation, engagement, retention, conversion, revenue and LTV. Integrate and validate data from advertising platforms, app analytics, product, content and revenue sources.

Analyse funnels, cohorts, attribution, segmentation and retention. Identify drop-off points, channel-quality differences and opportunities to improve activation and revenue.

3. Evaluate Acquisition Performance

Measure CPI, CAC, CPA, ROAS and LTV. Distinguish cheap installs from valuable users and recommend where budgets should increase, decrease or stop.

4. Measure Growth Experiments

Define measurement plans with Product, Marketing and Content. Support A/B tests and evaluate whether changes produce meaningful results.

5. Turn Insights Into Action

Prepare weekly reports explaining what changed, why and what should happen next. Communicate findings clearly and follow through on recommendations.

Who We Are Looking For

We care more about the analysis you performed and the results it helped produce than years or qualifications. Show dashboards, analyses or experiments where you identified a problem, recommended action and helped improve acquisition, activation, retention, conversion or revenue. Explain your personal contribution and measurable outcome. Strong Excel/Google Sheets skills are important; SQL, GA4, Firebase, AppsFlyer/Adjust, Mixpanel/Amplitude and BI tools are valuable. Consumer-app or subscription analytics is an advantage.

What Matters More Than Years or Certificates

Can you build accurate dashboards, find patterns, explain commercial implications and recommend actions backed by evidence? No strict minimum years or degree requirement.

Skills That Matter

• Data Analytics


• Growth Analytics


• Funnel & Cohort Analysis


• Attribution


• A/B Testing


• Data Validation


• CPI / CAC / LTV / ROAS


• Retention Analysis


• Commercial Reporting

Our Values

• CUSTOMER-CENTRIC


• PURPOSE-DRIVEN & RESULTS-ORIENTED


• TEAMWORK


• RESPONSIBILITY


• EFFECTIVE EXECUTION


• HUMBLE & LEARNING


• PURSUIT OF EXCELLENCE


• CONTINUOUS INNOVATION


• CONTRIBUTE TO SOCIETY

Rewards & Growth

Build BiteShorts’ analytics capability; work with Growth, Product, Marketing and Content; influence user and revenue decisions; grow into broader analytical ownership.

This Role Is For You If…

You enjoy finding the story behind the numbers and want your analysis to lead to real business decisions. Come turn BiteShorts’ data into measurable growth.