Head of Growth

Cleve; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

Cleve, based in Kuala Lumpur, is seeking a growth marketer to own end-to-end growth strategy—from acquisition channels to product-led loops and retention. You’ll collaborate with the CMO and product team to drive rapid user growth and community engagement.

You will run experiments across channels, optimize for retention, and scale referral programs while expanding presence on major platforms like LinkedIn and TikTok. This role emphasizes ownership, speed, and data-driven decision making.

Qualifications

• 3+ years of growth or performance marketing experience in a B2C or PLG startup.
• Fluency with analytics tools and a habit of running structured experiments.
• A track record of meaningfully moving acquisition or retention metrics.

Responsibilities

• Own and experiment across growth channels: SEO, content, paid, community, partnerships.
• Build and optimise product-led growth loops with the product team.
• Dig into user data to find drop-offs and unlock retention.
• Build and scale referral and word-of-mouth programs.
• Grow our presence across LinkedIn,TikTok, and other key channels.

Skills

Growth marketing

Analytics

Experimentation

Performance marketing

Tools

Analytics tools

Job description

Take Cleve from 40,000 users to millions. You'll own growth strategy end-to-end, from acquisition channels and product-led loops to retention and community, working closely with Lizzie, our CMO. How the world discovers Cleve is largely on you.

What you'll be doing

• Own and experiment across all growth channels: SEO, content, paid, community, partnerships
• Build and optimise product-led growth loops with the product team
• Dig into user data to find drop-offs and unlock retention
• Build and scale referral and word-of-mouth programs
• Grow our presence across LinkedIn, TikTok, and other key channels

What we're looking for

• 3+ years of growth or performance marketing experience, ideally at a B2C or PLG startup
• Fluency with analytics tools and a habit of running structured experiments
• A track record of meaningfully moving acquisition or retention metrics

Nice to have

• Experience with creator-economy or productivity products
• Knowledge of SEO and content marketing at scale
• Experience building community as a growth channel

We're attracted to someone who

• Obsesses over metrics while remembering there are people behind them
• Moves fast, tests often, learns from everything
• Creative, not just analytical
• High ownership, low ego