Head of Digital Platforms & Analytics

Sime Industrial; Selangor; On-site; MYR 90,000 - 170,000; Full time

Job summary

Tractors Malaysia is seeking a senior digital marketing lead to own and govern its online platforms, including the corporate website, social channels, and EDM campaigns.

You will set standards, oversee content, and ensure consistent messaging across channels while coordinating with IT and business units to deliver data-driven improvements.

The role requires 5–7 years in digital marketing, strong analytics, and experience managing multi-channel campaigns in a B2B/industrial context.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business, or a related field.
• 5–7 years of working experience in digital marketing.
• Proven experience managing Facebook, Instagram, TikTok, and LinkedIn business accounts.
• Hands-on experience with Google Analytics GA4 and digital advertising platforms.

Responsibilities

• Own overall ownership and governance of Tractors Malaysia’s digital platforms.
• Define digital standards, workflows, timelines, and quality benchmarks across platforms.
• Coordinate with IT and external developers on website enhancements and performance.

Skills

Digital marketing

Analytics

Content marketing

Stakeholder management

Project management

SEO/SEM

Education

Bachelor's degree in Marketing or related field

Tools

GA4

CRM systems

Facebook/Instagram/TikTok/LinkedIn ads

Job description

Tractors Malaysia is seeking a senior digital marketing lead to own and govern its online platforms, including the corporate website, social channels, and EDM campaigns.

You will set standards, oversee content, and ensure consistent messaging across channels while coordinating with IT and business units to deliver data-driven improvements.

The role requires 5–7 years in digital marketing, strong analytics, and experience managing multi-channel campaigns in a B2B/industrial context.