Senior Digital Platforms & Analytics Lead

Sime Darby Industrial Sdn Bhd; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Sime Darby Industrial Sdn Bhd is seeking a senior digital platforms leader to govern and optimize the company’s digital presence across the corporate website, social channels, WABA, and EDM campaigns.

You will coordinate campaigns, analytics, and stakeholder expectations to ensure consistent branding, timely content delivery, and performance-driven improvements across platforms in the Malaysia market.

Responsibilities

• Provide governance across Tractors Malaysia's digital platforms including website and social media assets.
• Approve website content updates, banners, forms; coordinate with internal IT and external developers.
• Direct monthly social media content planning across TikTok, Instagram, Facebook, YouTube and LinkedIn.
• Lead planning and coordination of digital marketing campaigns with aligned timelines and brand guidelines.
• Oversee paid advertisement strategy and performance with agencies and internal teams.
• Govern WhatsApp (WABA) and EDM content strategy, segmentation, and deployment timelines.
• Own analytics framework; consolidate data across platforms and present performance insights to management.
• Serve as primary digital stakeholder contact to business units, guiding digital processes and capabilities.

Skills

Digital governance

Web analytics

Social media planning

Campaign planning

Paid ads oversight

WABA & EDM governance

Analytics & reporting

Stakeholder management

Job description

Sime Darby Industrial Sdn Bhd is seeking a senior digital platforms leader to govern and optimize the company’s digital presence across the corporate website, social channels, WABA, and EDM campaigns.

You will coordinate campaigns, analytics, and stakeholder expectations to ensure consistent branding, timely content delivery, and performance-driven improvements across platforms in the Malaysia market.