Hands-On Marketing Strategy Lead – Malaysia (B2C/B2B)

confidential; Malaysia; On-site; MYR 180,000 - 320,000; Full time

Job summary

Reeracoen (Malaysia) is seeking an energetic, agile Senior Marketing Manager to lead our marketing strategy and operational execution in Malaysia, overseeing both B2C and B2B sectors.

This role combines high-level strategic oversight with hands-on planning, creative idea generation, and detailed tactical execution, mentoring a small team and staying ahead of digital trends. You will elevate our brand presence, pricing strategy, product positioning, and trade dealer promotions.

Qualifications

• Minimum 7–10 years in senior marketing roles in consumer electronics or home appliances.

Responsibilities

• Hands-on leadership & execution: mentor a small team while delivering campaigns.
• Industry experience in Home Appliances/Consumer Electronics is highly essential.
• Trend & market agility: deep understanding of Malaysian consumer trends and digital branding strategies.

Skills

Marketing leadership

Strategic planning

Digital marketing

Brand management

Job description

Reeracoen (Malaysia) is seeking an energetic, agile Senior Marketing Manager to lead our marketing strategy and operational execution in Malaysia, overseeing both B2C and B2B sectors.

This role combines high-level strategic oversight with hands-on planning, creative idea generation, and detailed tactical execution, mentoring a small team and staying ahead of digital trends. You will elevate our brand presence, pricing strategy, product positioning, and trade dealer promotions.