Strategic Planning Marketing Manager

confidential; Malaysia; On-site; MYR 180,000 - 320,000; Full time

Job summary

Reeracoen (Malaysia) is seeking an energetic, agile Senior Marketing Manager to lead our marketing strategy and operational execution in Malaysia, overseeing both B2C and B2B sectors.

This role combines high-level strategic oversight with hands-on planning, creative idea generation, and detailed tactical execution, mentoring a small team and staying ahead of digital trends. You will elevate our brand presence, pricing strategy, product positioning, and trade dealer promotions.

Qualifications

• Minimum 7–10 years in senior marketing roles in consumer electronics or home appliances.

Responsibilities

• Hands-on leadership & execution: mentor a small team while delivering campaigns.
• Industry experience in Home Appliances/Consumer Electronics is highly essential.
• Trend & market agility: deep understanding of Malaysian consumer trends and digital branding strategies.

Skills

Marketing leadership

Strategic planning

Digital marketing

Brand management

Job description

Job Summary

We are seeking an energetic, agile, and hands-on Senior Marketing Manager to lead our marketing strategy and operational execution in Malaysia. As the Marketing Department Leader reporting directly to the Managing Director, you will be responsible for driving end-to-end marketing functions across both B2C and B2B sectors.

In this role, you will not only provide high-level strategic oversight but also actively engage in hands-on planning, creative idea generation, and detailed tactical execution. As the current internal team requires operational guidance and skill development, we need a dynamic leader who stays ahead of industry and digital trends, deeply understands consumer/market nuances, and is ready to roll up their sleeves to elevate our brand presence, pricing strategy, product positioning, and trade dealer promotions.

Responsibilities

• Hands-on Leadership & Execution: Able to formulate creative ideas, execute detailed marketing campaigns, and mentor a small, growing team by demonstrating practical excellence rather than solely delegating tasks.
• Industry Experience: Direct experience within the Home Appliances / Consumer Electronics / Building Amenities sectors (e.g., Panasonic, Electrolux, or similar consumer appliance brands) is highly essential.
• Trend & Market Agility: Strong understanding of modern Malaysian consumer trends, retail evolution, and digital/PR branding strategies (preferred target age profile: approx. 35–40 years old with dynamic agility).