Marketing Specialist

Manpower Malaysia; Petaling Jaya; On-site; MYR 67,000 - 100,000; Full time

Job summary

Manpower Malaysia is seeking a Marketing Specialist with hands-on experience in social media operations and campaign management. The role focuses on turning digital insights into effective marketing strategies for IT and tech products.

You will manage daily content, plan campaigns on Meta Ads and TikTok Ads, and analyze trends to stay ahead in the market. The ideal candidate has 3–5 years of experience in social media, content creation, and campaign management, with a tech product background and

Qualifications

• Strong communication, copywriting, and organizational abilities required.
• 3–5 years of experience in social media operations, content creation, and campaign management expected.
• Familiarity with IT/technology products and solutions; proficient in Meta Ads and TikTok Ads.

Responsibilities

• Social media operations: Manage daily content creation, copywriting, and posting across platforms.
• Campaign management: Plan, execute, and optimize campaigns on Meta Ads and TikTok Ads.
• Trend analysis: Monitor social media trends and adapt them into strategy.
• Content strategy: Develop creative content aligned with brand and product messaging.
• Collaboration: Work with internal teams and external partners to deliver campaigns effectively.

Skills

Strong communication

Copywriting

Organizational skills

Education

Marketing background (3–5 years)

Tools

Meta Ads

TikTok Ads

Job description

We are looking for a Marketing Specialist with strong hands‑on experience in social media operations and campaign management. This role requires creativity, trend awareness, and the ability to translate digital insights into effective marketing strategies, particularly for IT and technology-related products.

Key Responsibilities

• Social media operations: Manage daily content creation, copywriting, and posting across multiple platforms.
• Campaign management: Plan, execute, and optimize campaigns on Meta Ads and TikTok Ads.
• Trend analysis: Monitor current social media trends and adapt them into marketing strategies.
• Content strategy: Develop creative content that aligns with brand positioning and product messaging.
• Collaboration: Work with internal teams and external partners to deliver campaigns effectively.

Requirements

• Experience: 3–5 years in social media operations, content creation, and campaign management.
• Tech knowledge: Familiarity with IT/technology products and solutions.
• Advertising platforms: Proficient in Meta Ads and TikTok Ads.
• Skills: Strong communication, copywriting, and organizational abilities.
• Seniority: Mid-level professional capable of managing multiple campaigns simultaneously.