Growth Marketing Lead: Inbound & SEO (EU & Turkey)

foodpanda; Kuala Lumpur; On-site; MYR 368,000 - 531,000; Full time

Job summary

foodpanda is seeking an experienced Vendor Supply Marketing to drive optimization of our full-funnel inbound lead generation across Europe and Turkey. You will balance paid performance with an advanced organic strategy spanning SEO and Generative Engine Optimization to keep our vendor programs highly visible and cost-efficient.

You will manage multi-channel acquisition, oversee localised SEO content, and enhance AI-driven search results while collaborating with Sales, Marketing, and Product to

Qualifications

• 5+ years of growth marketing experience across paid and organic B2B channels.
• Deep SEO knowledge: on-page, technical, local SEO for EU markets.
• Familiarity with GEO tactics and content optimization for AI retrieval.
• Data-driven with ownership of budgets and ROAS tracking.
• Strong analytical mindset to measure lead-gen experiments.
• Fluent English; Turkish language skills are a plus.
• Detail-oriented, proactive team player in fast-paced settings.

Responsibilities

• Manage a balanced inbound mix, scaling paid campaigns while growing organic leads.
• Optimize localized content to rank for high-intent B2B terms in EU/Turkey.
• Develop GEO content strategy to improve AI-driven search visibility.
• Lead CRO initiatives and run A/B tests to boost conversions.
• Coordinate with Sales, Marketing, and Product to optimize inbound leads.

Skills

Growth Marketing

SEO

GEO

CRO

Budget Ownership

Analytics

English Proficiency

Turkish Language

Job description

foodpanda is seeking an experienced Vendor Supply Marketing to drive optimization of our full-funnel inbound lead generation across Europe and Turkey. You will balance paid performance with an advanced organic strategy spanning SEO and Generative Engine Optimization to keep our vendor programs highly visible and cost-efficient.

You will manage multi-channel acquisition, oversee localised SEO content, and enhance AI-driven search results while collaborating with Sales, Marketing, and Product to