Manager, Digital Sales Marketing

foodpanda; Kuala Lumpur; On-site; MYR 368,000 - 531,000; Full time

Job summary

foodpanda is seeking an experienced Vendor Supply Marketing to drive optimization of our full-funnel inbound lead generation across Europe and Turkey. You will balance paid performance with an advanced organic strategy spanning SEO and Generative Engine Optimization to keep our vendor programs highly visible and cost-efficient.

You will manage multi-channel acquisition, oversee localised SEO content, and enhance AI-driven search results while collaborating with Sales, Marketing, and Product to

Qualifications

• 5+ years of growth marketing experience across paid and organic B2B channels.
• Deep SEO knowledge: on-page, technical, local SEO for EU markets.
• Familiarity with GEO tactics and content optimization for AI retrieval.
• Data-driven with ownership of budgets and ROAS tracking.
• Strong analytical mindset to measure lead-gen experiments.
• Fluent English; Turkish language skills are a plus.
• Detail-oriented, proactive team player in fast-paced settings.

Responsibilities

• Manage a balanced inbound mix, scaling paid campaigns while growing organic leads.
• Optimize localized content to rank for high-intent B2B terms in EU/Turkey.
• Develop GEO content strategy to improve AI-driven search visibility.
• Lead CRO initiatives and run A/B tests to boost conversions.
• Coordinate with Sales, Marketing, and Product to optimize inbound leads.

Skills

Growth Marketing

SEO

GEO

CRO

Budget Ownership

Analytics

English Proficiency

Turkish Language

Job description

We are seeking an experienced Vendor Supply Marketing to drive optimization of our full-funnel inbound lead generation across Europe (foodora) and Turkey (yemeksepeti). This role requires a powerhouse marketer who can balance Paid Performance Channels with a forward-thinking organic strategy—spanning traditional SEO and emerging GEO (Generative Engine Optimization)—to ensure our vendor acquisition funnel remains highly visible, authoritative, and cost-effective across all search and discovery platforms.

Job Description

• Multi-Channel Acquisition: Manage and execute a balanced inbound mix. While scaling paid marketing campaigns (specifically paid social and search), simultaneously oversee the organic roadmap to drive sustainable, low-cost vendor leads.
• SEO & Content Strategy: Optimize localized landing pages, blogs, and signup flows to rank for high-intent B2B search terms across Turkey and the EU, ensuring a healthy, organic top-of-funnel pipeline.
• Generative Engine Optimization (GEO): Anticipate the future of search by structuring web content, data, and brand citations so that our vendor programs are actively recommended by AI search engines, LLMs, and conversational bots.
• Conversion Rate Optimization (CRO): Analyze and optimize user journeys across paid and organic entry points; utilize rigorous A/B testing to streamline the path from first interaction to lead generation.
• Marketplace Expertise: Domain knowledge of multi-channel marketing campaigns (online, offline, influencer) tailored specifically to the supply side of dual-sided digital marketplaces.
• Stakeholder Management: Collaborating with Sales, Marketing, and Product divisions to build optimize the Inbound Lead Generation

Qualifications

• 5+ years of growth marketing experience with a proven track record of managing both paid and organic B2B acquisition channels.
• Deep technical & strategic knowledge of SEO best practices (including on-page, technical, and local SEO nuances across diverse European markets).
• Familiarity with GEO tactics is a strong plus, including content optimization for AI retrieval, structured schema data, and maintaining brand authority in AI-generated search results.
• Data & Budget Ownership: Expert handling of paid performance channels, budget allocation, and ROAS tracking.
• Analytical Mindset: Strong analytical skills to accurately measure experimental impact on lead generation performance.
• Language Skills: Fluency in English is a must (written and spoken) to collaborate across our regional and international teams. Ability to converse in Turkish is a strong plus.
• Soft Skills: Detail-oriented, dynamic, and proactive team player who thrives and communicates effectively in a fast-paced environment.