Growth-Focused Digital Marketing Specialist

GFG HOME REALTY SDN BHD; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

IBLIK is seeking a skilled Digital Marketing Executive/Specialist to drive performance marketing across Google, Meta, TikTok, and related platforms, with strong SEO/SEM, content, and email marketing experience. You will manage campaigns on e-commerce and OTA platforms to boost leads, inquiries, and conversions.

Candidate should have a degree in Marketing or related field and a proven track record in media buying and advertising budget management, with proficiency in GA4 and analytics tools.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field.
• Proven experience in digital marketing, performance marketing, and paid advertising campaign management.

Responsibilities

• Develop and execute digital marketing campaigns to increase brand awareness, engagement, lead generation, and conversions.
• Plan and optimise paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other platforms.
• Manage campaigns on e-commerce and online booking platforms (Shopee, Lazada, TikTok Shop, OTAs).
• Allocate budgets, monitor media spend, and optimise campaign ROI/ROAS.
• Monitor KPIs: CPC, CPM, CTR, CPL, CPA, conversion rates, ROAS; report insights.
• Create content for social media, websites, and email campaigns.
• Implement SEO/SEM strategies to improve visibility and organic traffic.
• Generate qualified leads and improve conversion performance.
• Analyze performance using GA4, Meta Ads Manager, Google Ads and analytics tools.

Skills

Performance marketing

Media buying

Google Ads

Meta Ads

TikTok Ads

SEO

SEM

Social media marketing

Email marketing

Content marketing

Analytics (GA4)

Google Tag Manager

Meta Business Suite

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Analytics

Google Tag Manager

Meta Business Suite

Job description

IBLIK is seeking a skilled Digital Marketing Executive/Specialist to drive performance marketing across Google, Meta, TikTok, and related platforms, with strong SEO/SEM, content, and email marketing experience. You will manage campaigns on e-commerce and OTA platforms to boost leads, inquiries, and conversions.

Candidate should have a degree in Marketing or related field and a proven track record in media buying and advertising budget management, with proficiency in GA4 and analytics tools.