Growth Analytics Manager, SEA

Mondelēz International; Selangor; On-site; MYR 100,000 - 130,000; Full time

Job summary

Mondelēz International is seeking a SEA Growth Analytics Manager located in Malaysia, Selangor. This role is integral to the SEA Insights & Analytics team, aiming to enhance marketing return through advanced analytics. Key responsibilities include managing marketing mix modeling projects, communicating actionable insights, and fostering collaboration with cross-functional teams.

Applicants should possess a Bachelor's in a related field along with at least 7 years of experience in marketing research or analytics. The position demands strong analytical, project management, and interpersonal skills.

Qualifications

• At least 7 years of experience in marketing research or advanced analytics, with 2 years in MMM or forecasting.
• High analytical skills with judgment to improve analytical delivery.
• Strong ability to synthesize data from multiple sources into a clear narrative.

Responsibilities

• Manage multiple MMM projects prioritized for SEA.
• Deliver clear, timely presentations and reports that influence teams.
• Forecast category growth for 1–4 years using the best available models.

Skills

Advanced analytics expertise

Strong analytical skills

Project management skills

Excellent interpersonal skills

Proficiency in Excel

Education

Bachelor’s degree in Social Science, Business Administration, Marketing, Statistics, Economics, or related field

Tools

Nielsen Retail Audit database software

Relevant statistical packages

Job description

Job Description

The SEA Growth Analytics Manager is part of the broader SEA Insights & Analytics (I&A) Team, working within the Growth Analytics and Shopper COE sub‑team. The role establishes, strengthens, and advances key analytics pillars: Marketing‑Media Analytics, Pricing & Strategic Analytics, Forecasting, and Business Intelligence.

How You Will Contribute

Responsibilities

Business Optimization

• Promote advanced modelling and analytics for improved marketing return and develop fact‑based plans for key brands.
• Generate and communicate analytics learning, guiding investment of marketing, trade spend, and pricing strategies.
• Leverage analytic tools to identify resource distortion across categories/brands.
• Provide consolidated reporting for in‑market performance and forecasts.

Market Mix Modeling (MMM) / Planning & ROI

• Independently manage multiple MMM projects prioritized for SEA.
• Prepare and present ROI analyses with actionable insights to stakeholders.
• Collaborate with the Media Team on advertising spend optimization and distortion analysis across SEA categories.

A&C/Trade ROI Measurement

• Ensure scientific rigor, advanced statistical modeling, and harmonized metrics for cross‑brand ROI comparison.
• Cover business/brand drivers holistically, ensuring granularity in media mix, price, promotion, and new product launches.

Pricing Analytics

• Manage multiple Pricing Research or Price Pack Architecture analyses in SEA.
• Utilize Mekko charts, threshold and quartile analyses, and pricing simulators to evaluate PPA opportunities.

Category Forecasting

• Forecast category growth for 1–4 years using the best available models.
• Align forecasts with cross‑functional teams to integrate into annual and strategic plans.
• Validate forecasts and identify opportunities to recalibrate models.

Continuous Improvement & Innovation in New‑Age Analytics

• Develop ROI and media optimization learnings to enhance brand drivers models.
• Reduce cycle time and costs across MMM processes.
• Apply social listening tools to inform the BU growth agenda.
• Forecast new product volumes accurately.

Communication

• Deliver clear, timely, and inspiring presentations and reports that influence BU teams.
• Build management confidence through appropriate interpretation of findings.

Workshop & Activation

• Plan and facilitate workshops with key stakeholders to share learnings and recommendations for short‑term and long‑term plans.

Qualifications

• At least 7 years of experience in marketing research or advanced analytics, with 2 years in MMM or forecasting.
• Minimum Bachelor’s degree in Social Science, Business Administration, Marketing, Statistics, Economics, or related field.
• High analytical skills with judgement to improve analytical delivery.
• Advanced analytics expertise: marketing mix econometric modeling, forecasting simulators, price pack architecture, dashboarding, and innovation incrementality.
• Strong ability to synthesize data from multiple sources into a clear narrative.
• In‑depth knowledge of pricing concepts such as price elasticity, demand & supply theory, and pricing’s role in the marketing mix.
• Excellent interpersonal, intercultural, and influence skills.
• Experience with market research data sources: retail measurement, brand health trackers, consumer panels, Euromonitor.
• Project management skills and capability to lead analytical teams.
• Proficiency in Excel, Word, PowerPoint, Nielsen Retail Audit database software, and relevant statistical packages.

Additional Information

• Must handle multiple concurrent projects and meet fast turnaround deadlines.
• Strong organizational skills and ability to balance data with intuition.
• Prior knowledge of Mondelēz International is a plus but not required.
• Must be persuasive in packaging and presenting analytical insights.
• Must manage momentum while building capabilities over time.
• Take and communicate project briefs to ensure support, management, and excellence.
• Become a respected internal source of best‑practice knowledge.

No relocation support available.

Mondelēz International is an equal‑opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type: Regular

Analytics & Modelling

Analytics & Data Science