Senior Brand Manager

Mondelēz International; Selangor; On-site; MYR 180,000 - 280,000; Full time

Job summary

Mondelēz International in Southeast Asia seeks a senior brand manager to drive portfolio strategy and growth across markets. You will lead brand P&L, develop annual marketing plans, and coordinate between marketing and commercial teams to deliver revenue and share growth.

The role requires 7–10 years of FMCG brand management experience, strong consumer insights, and go‑to‑market execution across geographies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (required)
• Minimum 7–10 years of progressive experience in brand management or marketing, preferably within FMCG
• Proven track record of managing brand P&L and delivering commercial results
• Experience in new product development and go‑to‑market launches
• Experience managing export markets or working across multiple geographies is a strong advantage
• Strong understanding of route‑to‑market strategy and distributor‑led models
• Proficiency in consumer insights, market research, and data‑driven decision‑making
• Demonstrated ability to develop integrated marketing communications (ATL & BTL)
• Commercial acumen with the ability to translate brand strategy into sales outcomes

Responsibilities

• Lead brand portfolio strategy and priorities to enable consumer‑centric growth across the portfolio
• Develop annual marketing plans, setting clear objectives and allocating resources effectively
• Recommend and execute integrated commercial and marketing plans that deliver on revenue, profit forecasts, and share objectives
• Develop and implement integrated marketing communications rooted in deep consumer insights and brand positioning to win with consumers
• Bridge the gap between marketing and commercial teams, leveraging strong route‑to‑market knowledge and commercial acumen
• Manage stakeholders at multiple levels, operating as a solo contributor reporting into the Cluster Marketing Director

Skills

Brand strategy

P&L management

Market research

Data-driven decisions

Integrated marketing

Go-to-market

Commercial acumen

Education

Bachelor's degree in Marketing or related field

Job description

Job Description

Working with cross‑functional and regional teams, you will implement a portfolio strategy aligned with the brand vision to drive sustainable growth. You will support profit‑and‑loss management, future business development plans, and objectives—including new product development and platform opportunities.

How You Will Contribute

• Working with internal and external stakeholders.
• Lead brand portfolio strategy and priorities to enable consumer‑centric growth across the portfolio.
• Develop annual marketing plans, setting clear objectives and allocating resources effectively.
• Recommend and execute integrated commercial and marketing plans that deliver on revenue, profit forecasts, and share objectives.
• Develop and implement integrated marketing communications rooted in deep consumer insights and brand positioning to win with consumers.
• Bridge the gap between marketing and commercial teams, leveraging strong route‑to‑market knowledge and commercial acumen.
• Manage stakeholders at multiple levels, operating as a solo contributor reporting into the Cluster Marketing Director.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (required)
• Minimum 7–10 years of progressive experience in brand management or marketing, preferably within FMCG
• Proven track record of managing brand P&L and delivering commercial results
• Experience in new product development and go‑to‑market launches
• Experience managing export markets or working across multiple geographies is a strong advantage
• Strong understanding of route‑to‑market strategy and distributor‑led models
• Proficiency in consumer insights, market research, and data‑driven decision‑making
• Demonstrated ability to develop integrated marketing communications (ATL & BTL)
• Commercial acumen with the ability to translate brand strategy into sales outcomes

Business Unit Summary

Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob’s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type: Regular
Industry: Brand & Portfolio Management
Field: Marketing