Consumer Experience Lead MY, SG & TH

Mondelez Malaysia Sdn Bhd; Selangor; On-site; MYR 180,000 - 280,000; Full time

Job summary

Mondelēz Malaysia Sdn Bhd is seeking a senior media leader to drive the markets' comms strategy and end-to-end media activation across multiple brands in Southeast Asia. You will partner with brand teams, agencies and partners to design experiences, optimize ROI and elevate first‑party data.

The role requires 8–10 years in media, strong digital expertise, stakeholder management, and the ability to navigate a complex matrix in a fast‑growing SEA market.

Qualifications

• 8–10 years of media expertise in roles involving strategy for growth or penetration.
• Digital expertise to leverage evolving media landscapes for business objectives.
• Strong operations knowledge: industry, category, customer landscape and channel planning.
• Experience with media analytics and portfolio management on large CPG brands.
• Ability to lead cross-functional projects with multiple stakeholders.

Responsibilities

• Implement end-to-end media strategy (planning, activation, evaluation, optimization) with brand teams and partners.
• Ensure consumer journeys are grounded in culture and CX trends.
• Develop holistic media investment strategies across paid, owned, and earned media and optimize ROI.
• Leverage data, AI, and analytics to optimize targeting, creative relevance, and channel mix.
• Manage total media budget and lead budgeting, planning, and buying across brands.
• Communicate with cross-functional stakeholders to execute the strategy and influence decisions.

Skills

Media strategy

Digital media

Agency management

Stakeholder management

Job description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride

Purpose of the Role

The role drives the markets' comms strategy and media activation to design brand experiences, maximizing connection, creativity and effectiveness / efficiencyacross our portfolio of brands. SEA is fast growing unit in MDLZ with the complexity of having several markets working together to grow the business. Thus, it is critical that there is a is consistency in strategic planning approach and timely sharing of learnings across all markets.

How you will contribute

• Implement media E2E strategy (planning, activation, evaluation and optimization) partnering closely with brand teams, agencies and partners
• Ensure consumer experience journeys are grounded in culture & integrate latest CX trends
• Develop holistic working media investment strategies and integration across paid, owned, earned media:
  • Drive both effectiveness & efficiency of the campaigns to optimize ROI
  • Leverage data, AI and analytics to continuously optimize targeting, creative relevance and channel mix
  • Allocating and prioritizing across for optimization and ROI
  • Drive measurement framework, KPI identification and tracking
• Manage total media budget and related efforts (all media planning and buying regardless of channel). Lead day to day work, taking charge of developing budgeting exercises, strategic planning approach, buying optimization and implementation of media campaigns across several brands within the markets
• Communicate effectively with cross-functional stakeholders to ensure full support in executing the strategy.
• Be the subject matter expert on all mediums and have the ability to influence decision‑making at all levels.
• Stay ahead of the curve on Digital & Data best practices and elevate digital marketing capability of the Mondelēz category teams. Drive the organization’s ambition on leveraging first‑party data
• Manage agency relationship with rigor & collaboration, ensuring consistent application of MDLZ Media principles & WOW standards.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• 8–10 years of media expertise, preferably in a role encompassing strategy around driving penetration or growth.
• Digital expertise with the ability to leverage the ever‑evolving digital media landscape for achieving business and brand building objectives.
• Strong operational skills incorporating understanding of industry, category and customer landscape, channel planning and value creation.
• Sound knowledge of media analytics and working knowledge of business analytics and portfolio management on large CPG businesses.
• Negotiation and collaboration skills that encourage multi‑stakeholder projects to thrive.
• Experience of working with agency & media partners, multiple local, regional & global stakeholders. Ability to manage expectations of a large and diverse marketing team.
• Be in tune with latest media and content trends to pioneer industry‑first interventions.
• Strong focus on process and mechanisms including planning, buying and agency performance review with actionable insights to drive sustained improvement.
• Excellent written and verbal communication skills and a bias towards proactivity.
• Can successfully deliver in a complex matrixed organization. Test‑and‑learn mentality; ability to take learnings and scale broadly.
• Experience handling media on the client’s side will be an advantage.

-

No Relocation support available

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride

Purpose of the Role

The role drives the markets' comms strategy and media activation to design brand experiences, maximizing connection, creativity and effectiveness / efficiencyacross our portfolio of brands. SEA is fast growing unit in MDLZ with the complexity of having several markets working together to grow the business. Thus, it is critical that there is a is consistency in strategic planning approach and timely sharing of learnings across all markets.

How you will contribute

• Implement media E2E strategy (planning, activation, evaluation and optimization) partnering closely with brand teams, agencies and partners
• Ensure consumer experience journeys are grounded in culture & integrate latest CX trends
• Develop holistic working media investment strategies and integration across paid, owned, earned media:
  • Drive both effectiveness & efficiency of the campaigns to optimize ROI
  • Leverage data, AI and analytics to continuously optimize targeting, creative relevance and channel mix
  • Allocating and prioritizing across for optimization and ROI
  • Drive measurement framework, KPI identification and tracking
• Manage total media budget and related efforts (all media planning and buying regardless of channel). Lead day to day work, taking charge of developing budgeting exercises, strategic planning approach, buying optimization and implementation of media campaigns across several brands within the markets
• Communicate effectively with cross‑functional stakeholders to ensure full support in executing the strategy.
• Be the subject matter expert on all mediums and have the ability to influence decision‑making at all levels.
• Stay ahead of the curve on Digital & Data best practices and elevate digital marketing capability of the Mondelēz category teams. Drive the organization’s ambition on leveraging first‑party data
• Manage agency relationship with rigor & collaboration, ensuring consistent application of MDLZ Media principles & WOW standards.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• 8–10 years of media expertise, preferably in a role encompassing strategy around driving penetration or growth.
• Digital expertise with the ability to leverage the ever‑evolving digital media landscape for achieving business and brand building objectives.
• Strong operational skills incorporating understanding of industry, category and customer landscape, channel planning and value creation.
• Sound knowledge of media analytics and working knowledge of business analytics and portfolio management on large CPG businesses.
• Negotiation and collaboration skills that encourage multi‑stakeholder projects to thrive.
• Experience of working with agency & media partners, multiple local, regional & global stakeholders. Ability to manage expectations of a large and diverse marketing team.
• Be in tune with latest media and content trends to pioneer industry‑first interventions.
• Strong focus on process and mechanisms including planning, buying and agency performance review with actionable insights to drive sustained improvement.
• Excellent written and verbal communication skills and a bias towards proactivity.
• Can successfully deliver in a complex matrixed organization. Test‑and‑learn mentality; ability to take learnings and scale broadly.
• Experience handling media on the client’s side will be an advantage.

-

No Relocation support available

Business Unit Summary
Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob’s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

RegularMediaMarketing

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Mondelēz International was born in 2012, but you can trace the products we make today back to the 19th century. With brands such as Cadbury, Oreo, belVita, Milka, Tiger, Jacob's, Chipsmore and Twisties, we are one of the world’s largest snacking companies and our portfolio includes chocolate, biscuits, gum & candy.

Our brands have been trusted by Malaysians for their quality, safety and taste. With over 1,000 employees and two manufacturing plants in Shah Alam and Prai, we work together everyday to manufacture the world’s most favourite brands of snack foods for our consumers.

Over the years we’ve been known as Kraft Foods – one of the fastest growing food companies in the world. As of July 2013, we are known as Mondelēz International. Mondelēz Malaysia is a part of the Mondelēz International group of companies.

Mondelēz International was born in 2012, but you can trace the products we make today back to the 19th century. With brands such as Cadbury, Oreo, belVita, Milka, Tiger, Jacob's, Chipsmore and Twisties, we are one of the world’s largest snacking companies and our portfolio includes chocolate, biscuits, gum & candy.

Our brands have been trusted by Malaysians for their quality, safety and taste. With over 1,000 employees and two manufacturing plants in Shah Alam and Prai, we work together everyday to manufacture the world’s most favourite brands of snack foods for our consumers.

Over the years we’ve been known as Kraft Foods – one of the fastest growing food companies in the world. As of July 2013, we are known as Mondelēz International. Mondelēz Malaysia is a part of the Mondelēz International group of companies.

Be careful This job ad has not been subjected to our hirer verification process. Proceed cautiously and do your own checks before providing any personal information. Learn how to protect yourself Report this job ad Your email address Reason for reporting job Additional comments To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

Researching careers? Find all the information and tips you need on career advice.