Group Marketing Manager

Handal Indah Sdn Bhd; Tebrau; On-site; MYR 134,000 - 279,000; Full time

Job summary

Handal Indah Sdn Bhd in Malaysia seeks a Group Marketing Manager to lead the marketing team, oversee promotions and advertising, and align strategies across subsidiaries. You will drive digital campaigns, branding guidelines, budgeting, and performance analysis to deliver measurable growth.

The ideal candidate has a degree in Marketing or related field and a minimum of 6 years in marketing/public relations with proven leadership and hands-on expertise in digital marketing, SEO/SEM, content

Qualifications

• A degree in Marketing, Business Administration, or a related field.
• At least 6 years of proven work experience in public relations and/or marketing, business management in a related field.
• Prior experience in a similar role.
• Good knowledge of marketing, including brand marketing, PR, content management, digital marketing and performance marketing.
• Excellent written and verbal communication skills.
• Strong leader who has built, scaled, and led high-performing marketing teams.
• Strategic thinker and problem solver with the ability to be hands-on.
• Experience with social media, Google Adwords, email campaigns, SEO/SEM, and web analytics tools such as Google Analytics and WebTrends.
• Project management skills handling time-sensitive projects and working to deadlines.

Responsibilities

• Develop comprehensive marketing strategies that align with overall company goals and objectives, including market research, competitor analysis, and identifying target audiences
• Ensure consistency in branding across all subsidiaries or business units, establishing brand guidelines and monitoring brand performance
• Allocate marketing budgets and resources effectively across different subsidiaries to maximize ROI and achieve strategic objectives
• Track and analyze the performance of marketing initiatives across all subsidiaries and measure customer satisfaction, generating reports with insights and data-driven recommendations
• Plan, execute, and optimize digital marketing campaigns across various channels including social media, email, search engines, and display advertising
• Create engaging content including blog posts, articles, social media posts, and multimedia content such as videos and infographics
• Manage the company's presence on social media platforms, including creating content, engaging with followers, and monitoring social media conversations
• Optimize the company's website and online content to improve visibility in search engine results through keyword research, on-page optimization, and link building
• Develop and execute email marketing campaigns to nurture leads, engage customers, and drive conversions
• Collaborate with cross-functional teams including sales, product development, and customer service to ensure alignment and integration of marketing efforts

Skills

Strategic thinking

People leadership

Digital marketing

Brand marketing

Public relations

Content management

SEO/SEM

Google Analytics

Communication skills

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Google Adwords

Google Analytics

WebTrends

Job description

The Group Marketing Manager leads the marketing team to oversee promotions and advertising, devise strategies to meet organizational goals, gather customer input, and enhance organizational growth. This role coordinates marketing efforts across subsidiaries, aligning strategies, optimizing resources, fostering collaboration, and driving innovation. The position executes social media and digital marketing tactics, and cultivates relationships with internal and external stakeholders, managing expectations and delivering successful projects.

Key responsibilities

Develop comprehensive marketing strategies that align with overall company goals and objectives, including market research, competitor analysis, and identifying target audiences

Ensure consistency in branding across all subsidiaries or business units, establishing brand guidelines and monitoring brand performance

Allocate marketing budgets and resources effectively across different subsidiaries to maximize ROI and achieve strategic objectives

Track and analyze the performance of marketing initiatives across all subsidiaries and measure customer satisfaction, generating reports with insights and data-driven recommendations

Plan, execute, and optimize digital marketing campaigns across various channels including social media, email, search engines, and display advertising

Create engaging content including blog posts, articles, social media posts, and multimedia content such as videos and infographics

Manage the company's presence on social media platforms, including creating content, engaging with followers, and monitoring social media conversations

Optimize the company's website and online content to improve visibility in search engine results through keyword research, on-page optimization, and link building

Develop and execute email marketing campaigns to nurture leads, engage customers, and drive conversions

Collaborate with cross-functional teams including sales, product development, and customer service to ensure alignment and integration of marketing efforts

About you

A degree in Marketing, Business Administration, or a related field

At least 6 years of proven work experience in public relations and/or marketing, business management in a related field

Prior experience in a similar role

Good knowledge of marketing, including brand marketing, PR, content management, digital marketing and performance marketing

Excellent written and verbal communication skills

Strong leader who has built, scaled, and led high-performing marketing teams

Strategic thinker and problem solver with the ability to be hands-on

Experience with social media, Google Adwords, email campaigns, SEO/SEM, and web analytics tools such as Google Analytics and WebTrends

Project management skills handling time-sensitive projects and working to deadlines

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a marketing manager?
• Which of the following types of qualifications do you have?
• Do you have Cross Functional Team Collaboration experience?
• How much notice are you required to give your current employer?
• Which of the following languages are you fluent in?

Handal Indah, also known as a Causeway Link is one of Malaysia's leading bus service providers that span our service across Malaysia and Singapore. We are committed to deliver bus service which is as convenient, safe and comfortable.

Causeway Link is also the first operator to establish a Control Centre for centralized services and monitoring of real-time commuter support. In addition, the Company introduced its own contactless ticketing and mobile- based journey planning to leverage on technology that will bring conveniences to regular commuters. In order to uphold our reputation as one of the most highly regarded public bus operators in Malaysia, our buses are innovatively designed and manufactured by our very own technical team to provide the most efficient, safe, reliable, and friendly transport services to our Community.

Other than the operation of public buses, Handal Indah Sdn Bhd's mission is in the development of sustainable public transportation systems to service entire cities.

Our holistic services require talents in the area of:

Information Technology DevelopmentCorporate DevelopmentOperations ResearchEngineering (electrical, software, electronic, automotive)Project Management

Handal Indah, also known as a Causeway Link is one of Malaysia's leading bus service providers that span our service across Malaysia and Singapore. We are committed to deliver bus service which is as convenient, safe and comfortable.

Causeway Link is also the first operator to establish a Control Centre for centralized services and monitoring of real-time commuter support. In addition, the Company introduced its own contactless ticketing and mobile- based journey planning to leverage on technology that will bring conveniences to regular commuters. In order to uphold our reputation as one of the most highly regarded public bus operators in Malaysia, our buses are innovatively designed and manufactured by our very own technical team to provide the most efficient, safe, reliable, and friendly transport services to our Community.

Other than the operation of public buses, Handal Indah Sdn Bhd's mission is in the development of sustainable public transportation systems to service entire cities.

Our holistic services require talents in the area of:

Information Technology DevelopmentCorporate DevelopmentOperations ResearchEngineering (electrical, software, electronic, automotive)Project Management