GROUND EVENTS & PARTNERSHIP LEAD

CelcomDigi Bhd; Subang Jaya; On-site; MYR 180,000 - 260,000; Full time

Job summary

CelcomDigi Bhd in Malaysia seeks a strategic Trade Marketing leader to translate business priorities into customer-facing activations, roadshows, and partnerships that elevate brand preference and revenue. You will connect headquarters strategies with regional execution, driving measurable outcomes across nationwide campaigns.

You will lead cross-functional teams, manage budgets and KPIs, and shape GTM plans from strategy through execution.

Qualifications

• Bachelor's degree in Business, Marketing, Communications or related field.
• 8–10 years in Trade Marketing, Channel Marketing, Sales Activation, Events, Partnerships or Commercial Marketing.
• 3–5 years in a leadership role managing nationwide activations and partnerships.
• Experience working with Regional Trade Marketing or dispersed sales teams.
• Strong understanding of retail and indirect channel ecosystems.
• Experience managing large budgets and delivering measurable outcomes.

Responsibilities

• Translate business priorities into impactful customer-facing activations and partnerships.
• Lead cross-functional teams and influence stakeholders across Sales, Marketing, Retail Operations and Regional Trade Marketing.
• Balance strategic planning with execution excellence in a fast-paced, performance-driven environment.
• Manage budgets, KPIs and governance while maintaining agility and speed to market.
• Passionate about understanding customer behaviour, market dynamics and channel opportunities to drive business growth.
• Collaborate with regional teams and external partners to deliver nationwide execution.
• Innovate by leveraging digital integration, data insights and new activation models.
• Maintain delivery standards and accountability across campaigns.

Skills

Leadership

Cross-functional teamwork

Budget management

Stakeholder management

Go-To-Market planning

Analytics

Communication

Education

Bachelor’s degree in Business/Marketing/Communications

Job description

Job Description

In this role, you will work closely with Sales, Retail, Marketing, Regional Trade Marketing, and strategic partners to bring our commercial ambitions to life through impactful ground activations, nationwide events, and high-value partnerships. Your mission is to transform business priorities into customer-facing experiences that drive brand preference, customer acquisition, revenue growth, and channel performance.

In this role, you will work closely with Sales, Retail, Marketing, Regional Trade Marketing, and strategic partners to bring our commercial ambitions to life through impactful ground activations, nationwide events, and high-value partnerships. Your mission is to transform business priorities into customer-facing experiences that drive brand preference, customer acquisition, revenue growth, and channel performance. You will play a critical role in connecting headquarters strategies with regional execution, ensuring every activation, roadshow, partnership, and sales campaign delivers consistent experiences and measurable business outcomes across Malaysia.

Responsibilities

• A strategic and commercially driven leader who can translate business priorities into impactful customer-facing activations and partnerships.
• Experienced in leading cross-functional teams and influencing stakeholders across Sales, Marketing, Retail Operations and Regional Trade Marketing.
• Highly effective in balancing strategic planning with execution excellence in a fast-paced, performance-driven environment.
• Strong in managing budgets, KPIs and operational governance while maintaining agility and speed to market.
• Passionate about understanding customer behaviour, market dynamics and channel opportunities to drive business growth.
• A collaborative leader who can engage regional teams and external partners to deliver consistent execution excellence nationwide.
• Innovative and willing to challenge conventional ways of working by leveraging digital integration, data insights and new activation models.
• Resilient, resourceful and capable of managing multiple priorities while maintaining high standards of delivery and accountability

Requirements

• Bachelor's Degree in Business, Marketing, Communications or a related field.
• Minimum 8-10 years of experience in Trade Marketing, Channel Marketing, Sales Activation, Events, Partnerships or Commercial Marketing.
• At least 3-5 years in a leadership role managing nationwide activations, roadshows, product launches and strategic partnerships.
• Proven experience working closely with Regional Trade Marketing or geographically dispersed sales organizations.
• Strong understanding of retail, dealer and indirect channel ecosystems.
• Demonstrated experience in managing large-scale budgets and delivering measurable commercial outcomes.
• Experience in Go-To-Market planning from strategy formulation through execution and performance evaluation.
• Strong stakeholder management and influencing skills, particularly in matrix organizations.
• Excellent commercial acumen with the ability to link activation investments to business performance.
• Strong analytical, negotiation, project management and problem-solving capabilities.
• Excellent communication and presentation skills

CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.