Out-of-Home Brand & Activation Manager

LIPTON Teas and Infusions; Kuala Lumpur; On-site; MYR 150,000 - 210,000; Full time

Job summary

LIPTON Teas and Infusions in Malaysia is seeking an Out-of-Home Brand & Activation Manager to shape and drive the SEA market strategy, starting with Malaysia. You will lead integrated brand and trade plans, partnering with Sales, Development, and distributors to boost visibility and sales in Out-of-Home channels.

You will own launches, co-brand opportunities, and budget stewardship, translating consumer insights into market opportunities while collaborating across regional teams to maximize ROI

Qualifications

• Bachelor’s degree in Marketing or equivalent.
• 7+ years of experience in brand/product management or trade marketing.
• Proven ability to develop and implement integrated brand and trade plans.
• Strong analytical skills and data-driven decision making.
• Excellent communication and network-building across stakeholders.

Responsibilities

• Develop and execute integrated brand and trade marketing plans aligned with business objectives.
• Collaborate with Sales, Business Development, and distributors to drive sales and brand visibility in Out-of-Home channels.
• Explore co-brand partnerships and new applications beyond the tea category.
• Lead product launches including P&L, positioning, pricing, and market execution.
• Translate category strategy into local market opportunities and manage ROI on marketing spend.
• Monitor launch performance and drive improvements based on insights.

Skills

Brand management

Trade marketing

Analytical skills

Stakeholder communication

Cross-functional coordination

Education

Bachelor’s degree in Marketing or equivalent

Job description

The Out-of-Home Brand & Activation Manager is responsible for developing and executing integrated brand and trade marketing strategies across Southeast Asia markets, starting from Malaysia, and possibly expanding to other SEA regions.

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for unleashing our Out-of-Home business potential. This is a role of high strategic importance, from exploring with current local & global portfolio, to customizing new portfolio and launching in Out-of-Home channels, as well as driving new applications and co-brand partnerships. You’ll be part of the marketing team working across a range of varied and exciting brand projects, partnering closely with our Out-of-Home Business Development Manager.

Key Responsibilities

• Develop and execute integrated brand and trade marketing plans aligned with business objectives.
• Partner with Sales, Business Development, and distributors to develop customer-focused initiatives that drive sales, penetration and brand visibility in Out-of-Home channels.
• Explore scalable co-brand partnerships where brand excitement is curated beyond the tea category, inspired by new applications.
• Lead new product launches, including business case P&L, positioning, pricing, customer sell-in, and market execution (including but not limited to promotions, FOH/POSM, trainings & engagements).
• Support the development of the Integrated Business Plan by translating category strategy into local market opportunities.
• Manage the overall marketing budget, ensuring effective investment, clear budget ownership, performance tracking, and strong ROI.
• Monitor launch performance and drive continuous improvements based on insights and results.
• Build strong relationships with distributors, agencies, and cross-functional teams to ensure effective collaboration and execution.

Skills and Experience

Must have:

• Bachelor’s Degree in Marketing or equivalent.
• Minimum of 7 years’ experience in brand/product management/trade marketing, preferably in the consumer goods industry.
• Proven experience in developing and implementing effective and integrated brand and trade plans.
• Strong Analytical skills, able to efficiently manage data sets and identify metrics for growth opportunities
• Strong communication; able to network, influence and coordinate between various stakeholders

Nice to have:

• You are always obsessed with customer & consumer intimacy and completely immersed in the world of the consumer, intimately understanding consumers' current needs and curious about future needs.
• You are an excellent communicator and able to work in a multi-cultural environment.
• Passion in exploring the F&B trends, creativity in driving co-brand partnerships and know-how.
• Experienced in project and budget management.
• Natural multitasker and enjoy working in a fast-paced environment
• Skills:
• Analytical skills and data manipulation/drilling
• Experience in managing SEA markets preferred
• Diverse background of FMCG/Start up

Who we are looking for

• Bias for action, drive for results
• Networking and influencing
• A strong sense of ownership and accountability
• Organisationally and analytically strong
• High level of resilience and problem solving
• A dot connector
• Ability to perform under tight deadlines
• Relevant values, drivers for this role
  • Performance and growth mindset
  • Agility to thrive in a volatile, uncertain, complex and ambiguous world
  • Flexibility to drive change