Go-To-Market & Product Strategy Leader

Dentsu (Malaysia) Sdn. Bhd.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Dentsu Creative in Kuala Lumpur is seeking a strategic marketer to develop go-to-market strategies, defining product vision, positioning, pricing and promotion to raise market awareness and influence product and technology strategy.

Based in Kuala Lumpur, this permanent, full-time role collaborates with senior leaders to shape growth strategies across customers, consumer touchpoints and channels. This is a full-time, permanent position rooted in our Malaysia studio network.

Responsibilities

• Leads to identify, design, and specify end-to-end product while translating clients' business strategies and objectives into an overall software solution approach and roadmap that is used to determine the solution and functionality that can be implemented
• Conducts research audits, knowledge maps, trend assessments, SWOT analyses to define scope and opportunities
• Integrates market knowledge, strategic insight and a strong user focus to help our organisation create great products
• Defines product vision, positioning, pricing, promotion and the go-to-market strategy
• Provides market and technology research and competitive analysis to progress our product and technology strategy
• Partners with senior leaders, partners and clients to develop a range of marketing growth strategies & products: customer, consumer, product, touchpoint, channel

Job description

Dentsu Creative in Kuala Lumpur is seeking a strategic marketer to develop go-to-market strategies, defining product vision, positioning, pricing and promotion to raise market awareness and influence product and technology strategy.

Based in Kuala Lumpur, this permanent, full-time role collaborates with senior leaders to shape growth strategies across customers, consumer touchpoints and channels. This is a full-time, permanent position rooted in our Malaysia studio network.